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Ni Made Io Dwita Putri

Jurnal Riset Rumpun Ilmu Sosial, Politik dan Humaniora 2026 Pusat Riset dan Inovasi Nasional

The development of digital technology, particularly social media, has brought significant changes to human social interaction patterns. Although the ease of digital communication offers various advantages, in reality, it does not always reduce feelings of loneliness. This study aims to analyze the relationship between the intensity of social media use and loneliness levels among students in the digital era. The method used in this research is a quantitative approach with a correlational design, involving 120 active students as the sample. To measure the variable of social media use intensity, the Social Media Intensity Scale was used, while loneliness levels were measured using the UCLA Loneliness Scale. The data analysis results showed a significant positive relationship between the intensity of social media use and loneliness levels among students. This means that the higher the intensity of students' social media use, the higher the loneliness they feel. These findings provide important insight that, despite social media facilitating easier interactions, excessive use does not always positively affect the quality of social relationships. On the contrary, high social media use intensity can be associated with greater feelings of loneliness, indicating the need for a deeper understanding of the impact of social media use on individuals' emotional well-being.

Dinda Rama Zulfia; Lola Yustrisia

Jurnal Riset Rumpun Ilmu Sosial, Politik dan Humaniora 2026 Pusat Riset dan Inovasi Nasional

The development of technology in the era of globalization has brought significant changes in society, particularly through the emergence of the internet and social media such as WhatsApp, X (Twitter), Facebook, Instagram, Telegram, and TikTok, which facilitate rapid information dissemination. This development has also given rise to a new profession, namely content creators, who produce and share content in the form of images, videos, or text for branding, professional purposes, or self-expression, often resorting to sensationalism to attract audience attention. On the other hand, the ease of access to social media has also triggered the spread of negative content, including pornography, as evidenced by Komdigi/Kominfo data showing millions of blocked negative content, with X being one of the dominant platforms. In Islamic perspective, anything that leads to adultery is prohibited as stated in QS. Al-Isra verse 32. A prominent case is Dea OnlyFans (Gusti Ayu Dewanti) who was arrested for distributing pornographic content through OnlyFans and Google Drive, charged under the Pornography Law and ITE Law, and found guilty in the Supreme Court Decision Number 2086 K/Pid.Sus/2023. This study discusses 1) How are the differences in judges' considerations at the District Court, High Court, and Cassation? 2) Can the Supreme Court judges' considerations provide a deterrent effect? This research uses a descriptive method with normative legal research based on literature study, using primary, secondary, and tertiary legal materials.

Anatasya Disha Nurhayati Siswanto; Hari Otang Sasmita; Rici Tri Harpin Pranata; Sutisna Riyanto

Jurnal Riset Rumpun Ilmu Sosial, Politik dan Humaniora 2026 Pusat Riset dan Inovasi Nasional

The rapid advancement of social media platforms has reshaped how people form and express their identities within digital environments, especially among university students. This research seeks to examine the extent to which personal use of social media influences the development of personal branding among students in the Digital Communication and Media Program at IPB University Vocational School. A quantitative research method with a survey approach was applied, involving 71 participants selected through random sampling techniques. Data collection was carried out using an online questionnaire employing a four-point Likert scale, and the data were analyzed through various statistical tests including validity and reliability assessments, classical assumption tests, Pearson correlation, simple linear regression, and determination coefficient using SPSS software. The results demonstrate that personal engagement with social media has a significant and positive relationship with students’ personal branding. Students who post consistently, produce high-quality content, and engage positively with audiences tend to project a stronger professional persona. Overall, the findings indicate that social media serves not only as a means of communication but also as an essential medium for developing one’s reputation and professional credibility in the digital age.  

Sindy Pramudita; Achmad Nashrudin Priatna; Noerma Kurnia Fajarwati; April Laksana; Meiby Zulfikar

Jurnal Riset Rumpun Ilmu Sosial, Politik dan Humaniora 2025 Pusat Riset dan Inovasi Nasional

Social media has evolved into more than just a means of communication; It now plays an important role in shaping the image of the institution, providing recognition, and increasing employee motivation and involvement, especially in public service institutions. This study aims to determine the effect of the use of Instagram @dinkopukmperindagkotaserang accounts on employee self-actualization at UPT Pasar Kota Serang. The method used is a descriptive quantitative approach with survey techniques. The population and sample in this study amounted to 40 employees, which were taken using the total sampling technique. Data analysis was carried out with the help of SPSS software version 26, including validity tests, reliability tests, descriptive statistics, and simple linear regression. The results of the study show that the use of Instagram accounts has a significant influence on employee self-actualization. The determination coefficient value of 0.471 shows that 47.1% of the self-actualization variable is influenced by the use of Instagram accounts. These findings indicate that the better the content management and the higher the employee's involvement with the account, the higher the level of self-actualization achieved in carrying out their role as public servants. This study recommends optimizing institutional social media strategies as part of efforts to improve the quality of human resources and the effectiveness of public services.

Galuh Febriyanti; Achmad Nashrudin Priatna; April Laksana; Rizqi Fitrianti; Arfian Suryasuciramdhan

Jurnal Riset Rumpun Ilmu Sosial, Politik dan Humaniora 2025 Pusat Riset dan Inovasi Nasional

The development of digital technology has fundamentally changed political communication patterns, especially among Generation Z who grew up in a social media ecosystem. This study aims to analyze the influence of political campaigns through Instagram on changes in political attitudes of students at the Faculty of Social and Political Sciences at Bina Bangsa University. This study uses an explanatory quantitative approach. Data collection techniques were carried out through a survey using a closed questionnaire, which was distributed to 100 respondents. Data were analyzed using a simple linear regression test with the help of SPSS software version 25. The results of the study indicate that political campaigns on Instagram have a significant influence on changes in students' political attitudes. The dimensions of attitudes influenced include attention to issues, understanding of political messages, and acceptance of certain ideas or figures. Based on these findings, it can be concluded that credible, relevant, and communicative digital campaigns have great potential in shaping the political orientation of Generation Z. Therefore, adaptive communication strategies are needed as well as strengthening political and digital literacy among students to encourage more critical and responsible political engagement.

Fadiah Cahya Amelia; Arfian Suryasuciramdhan; Ika Choirunnissa; Risti Septyani; Mario Maulana

Jurnal Riset Rumpun Ilmu Sosial, Politik dan Humaniora 2025 Pusat Riset dan Inovasi Nasional

The main problem discussed in this research is how digital communication strategies through social media, especially Instagram, can be effectively utilized to build the brand image of halal cosmetic products amidst increasingly fierce competition in the beauty industry. Wardah was chosen as the object of study because of its success in positioning itself as a pioneer of halal cosmetics in Indonesia, with an approach that emphasizes Islamic values. This study aims to examine the role of digital communication strategies in shaping the halal brand image of Wardah cosmetic products through the Instagram platform. As one of the local brands that carries Islamic values, Wardah utilizes social media as the main means to reach consumers, especially the modern Muslimah segment. The approach used in this research is descriptive qualitative with content analysis method, which focuses on visual narratives, captions, audience engagement, and collaboration with influencers. The results showed that Wardah consistently displays content that represents the values of halalness, simplicity, and modern and professional Islamic beauty. Through an integrated communication strategy, Instagram is not only a promotional medium, but also a means of forming a strong brand image that is relevant to the identity of the target audience. The findings underscore the importance of visual and narrative communication in strengthening the positioning of halal products in the Indonesian cosmetics market.

Anna Christina Ikasari; Asti Sri Mulyanti; Yoana Nurul Asri

Jurnal Riset Rumpun Ilmu Sosial, Politik dan Humaniora 2025 Pusat Riset dan Inovasi Nasional

Social media is not merely a space for entertainment. It has become part of students’ daily lives. Through these platforms, various values, ideologies, and discourses on nationalism circulate constantly. This study aims to examine how far social media contributes to the internalization of Pancasila values and the formation of nationalist character among university students. This research used a descriptive quantitative survey method. A total of 50 students from various majors served as respondents. They completed a questionnaire distributed via Google Form. The results show that 90% of students actively use social media. About 72% claim to have a nationalist attitude, and 76% show social concern. However, only 42% apply Pancasila values in their daily lives. Participation in community activities and national discussions is relatively low. Furthermore, 64% of respondents expressed disappointment toward state institutions. This disappointment is influenced by exposure to issues such as corruption allegations and controversial national policies. From these findings, it is clear that social media can serve as an educational platform, but it may also become an entry point for a crisis of trust. The internalization of Pancasila values has not yet been fully effective. There is a gap between understanding and actual behavior.

Rana, Astuti; Basti Tetteng

Jurnal Riset Rumpun Ilmu Sosial, Politik dan Humaniora 2023 Pusat Riset dan Inovasi Nasional

Cyberbullying merupakan tindakan agresif di media sosial untuk melecehkan, mempermalukan, dan mengejek orang lain. Penelitian ini berfokus pada motivasi remaja melakukan cyberbullying di media sosial. Penelitian ini menggunakan metode kualitatif dengan pendekatan studi kasus. Responden dalam penelitian ini merupakan tiga remaja perempuan pelaku cyberbullying. Teknik pengumpulan data menggunakan wawancara. Hasil analisis data menunjukkan terdapat perilaku motivasi remaja melakukan cyberbullying di media sosial, motivasi tersebut dapat dibagi menjadi dua yaitu motivasi internal, yang berasal dari dalam diri dan motivasi eksternal, yang berasal dari luar. Adapun motivasi internal terbagi menjadi lima, yaitu: Sering melakukan bullying di dunia nyata sehingga di lakukan di media sosial, karena media sosial merupakan jalan yang paling mudah melakukan penindasan. 2. Adanya ketidakseimbangan kuasa, atau apa yang dilakukan pelaku cyberbullying dalam segi mental dan sosial merasa lebih kuat. 3. Merasa mempunyai segalanya sehingga apapun bisa dilakukan kepada korban. 4. Membuat mental korban hancur sehingga korban mempunyai keinginan untuk berhenti bersekolah bahkan pindah sekolah. 5. Identitas yang tidak di ketahui oleh korban memudahkan pelaku melakukan tindakan cyberbullying. Sedangkan motivasi ekstrinsik terbagi menjadi 2 yaitu: 1. Sifat dan karakteristik korban yang mengundang untuk di tindas. 2. Tertantang dari sebuah film sehingga ingin melakukan tindakan cyberbullying.

Era Purike; Astriana Baiti; Nur Azizah

Jurnal Riset Rumpun Ilmu Sosial, Politik dan Humaniora 2022 Pusat Riset dan Inovasi Nasional

Saat ini pengguna internet dan media sosial di Indonesia tumbuh pesat. Jumlah pengguna aktif media sosial di Indonesia sebanyak 191 juta orang pada Januari 2022. Pemerintah Indonesia juga memanfaatkan media daring untuk mensosialisasikan beberapa kebijakan publik. Penelitian ini bertujuan untuk melihat perubahan sikap dari para pengguna media sosial terhadap komunikasi yang dilakukan oleh pemerintah melalui kanal media daring milik pemerintah maupun kanal berita media daring. Penelitian ini menggunakan metode survei dengan menyebarkan kuesioner penetlitian kepada pengguna media sosial yang berusia 17-60 tahun. Hasil penelitian menunjukkan bahwa 47,7% responden menyatakan informasi yang diberikan oleh pemerintah kadang-kadang memberikan perubahan sikap, sementara 36,4% responden menyatakan bahwa informasi yang disampaikan membawa perubahan sikap pada diri mereka, dan 15,9% menyatakan informasi yang disampaikan tidak merubah sikap apapun bagi mereka. Hal yang menarik lainnya adalah 91,4% responden menyatakan bahwa mereka mengikuti komunikasi politik pemerintah yang dibagikan di media daring maupun media sosial. Sedangkan sisanya (8,6%) menyatakan bahwa mereka tidak mengikuti informasi terkait kebijakan pemerintah yang dibagikan di media daring maupun media sosial. Namun responden menilai bahwa pemerintah belum dapat memaksimalkan komunikasi politik melalui media sosial yang dimiliki oleh pemerintah, dimana bahasa penyampaian informasi yang digunakan kurang sesuai dengan tingkat literasi pengguna media sosial, informasi yang disampaikan kurang menarik dan kurang informatif bagi pengguna media sosial, kurangnya unsur edukasi di informasi yang disampaikan oleh pemerintah dan minimnya saluran penyampain keluhan di media daring atau media sosial yang dimiliki oleh pemerintah.  Oleh karena itu, diperlukan adanya evaluasi dari pemerintah untuk membenahi komunikasi yang dilakukan melalui media daring dan media sosial milik pemerintah.