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Bali, as an international tourism destination, serves as a space for cross-cultural interactions that require effective communication skills, particularly in the hospitality sector. Hotel Masa Inn serves predominantly international guests, requiring front office staff to adapt to cross-cultural communication. This study aims to analyze the process of cross-cultural communication adaptation between Hotel Masainn employees and international guests through the perspective of Willingness to Communicate (WTC). A descriptive qualitative approach was employed using observation, structured interviews, and document analysis. Informants were selected purposively from front office staff. The findings indicate that communication adaptation is carried out through basic English proficiency, the use of nonverbal communication, active interaction, and intrinsic motivation to improve language skills. However, this process also faces challenges in the form of communication anxiety and situational pressure, particularly when dealing with repeater guests. Within the WTC framework, employees’ willingness to communicate is influenced by self-confidence, motivation, anxiety, and interactional context, which collectively contribute to service quality and international guest satisfaction.  

This study aims to describe and analyze the communication strategy of the General Affairs (GA) Division of PT The UNV Serang in managing work relationships with outsourced workers from PT Tri Karya Cemerlang (TKC). Using a qualitative approach and in-depth interview methods, this study found that the GA Division implemented a structured and effective communication strategy, reflecting a deep understanding of Communication Strategy Theory, Organizational Communication, and Communication Management. The strategy involved thorough planning, flexible implementation, and continuous evaluation. The GA Division used various communication channels such as WhatsApp groups, weekly face-to-face meetings, and the use of visual media (photos/videos) to ensure clear and directed communication. This multi-channel approach facilitated timely and accurate information flow between departments and outsourced workers. Additionally, the GA Division positioned itself as a "communication bridge," centralizing coordination for all departments and ensuring smooth operational processes. The communication pattern employed was an effective combination of formal, hierarchical communication and informal, personal communication. This combination served to strengthen relationships, foster mutual understanding, and promote a collaborative work environment. The study highlights the importance of a strategic and adaptable communication framework that ensures seamless coordination, promotes positive work relationships, and contributes to organizational success. This research can serve as a reference for improving communication strategies in similar organizational settings.

Along with the increasing public interest in coffee, the coffee industry in Indonesia, especially in urban areas such as Surakarta, is growing rapidly. Surakarta is one of the cultural and tourism cities that has a variety of consumer segments that are potential targets for Kopi Stralink. Starting from students, office workers, to tourists who have unique preferences that need to be accommodated in marketing strategies. This study can help Kopi Stralink management in designing a more effective marketing communication strategy. This study uses a descriptive qualitative method, which aims to describe in depth the marketing communication strategy implemented by Kopi Stralink (Kopi Keliling) in the Surakarta area. This method focuses on an in-depth understanding of the phenomena studied and relies on descriptive data. The results of the study can provide insight into the most effective communication channels and relevant approaches to be implemented so that Kopi Stralink can reach its target market more optimally in Surakarta. This study can open up discussions about social problems faced by society, especially those related to economic pressure and debt. This analysis is expected to encourage society to be more critical in understanding the impact of modern lifestyles on personal and social well-being.

Conflict is a common dynamic within student groups, often arising from differences in background, perspectives, and communication styles. This study aims to analyze the role of communication in resolving group conflicts among students at the State Islamic University of North Sumatra. Using a descriptive quantitative approach, 36 active students with group work experience were selected as respondents through purposive sampling. Data were collected using a Likert-scale questionnaire and analyzed descriptively. The results indicate that comfort in expressing opinions (61.1%) and willingness to listen (72.2%) are key indicators of effective communication. Nevertheless, 69.4% of respondents reported experiencing conflicts, mostly due to misunderstandings and ineffective communication (77.8%). Open communication, group discussions, and the active role of group leaders were found to significantly facilitate conflict resolution. However, satisfaction with conflict resolution was relatively low, with only 55.6% expressing satisfaction, indicating a need to enhance interpersonal communication skills and leadership roles. This study recommends strengthening a culture of open, honest, and participatory communication as a key to fostering harmonious and productive student group dynamics.

The background of this study shows that there are a large number of beggars on Muaro Lasak beach, Padang City, both from children and the elderly. However, not all of the children who begged on the shores of Muaro Lasak Beach ordered their parents and some of their friends to join them. It is caused by a lack of communication between parents and children. Even indirectly the parents themselves tell their children to beg in order to get income. The type of research that the writer uses is a qualitative approach, with the intention of the researcher to describe by means of in-depth interviews with the object of research. The results of this study indicate that the large number of beggar children in Tapi Pantai Muaro Lasak, Padang City is caused by several factors, both from cultural factors, strength, emotions and context, self-esteem and self-awareness factors. The cultural activity factor that they carry out is no longer taboo but has become a habit that continues to develop and become a culture. This power factor causes the occurrence of children begging by their parents because they are in control at the location on Muaro Lasak Beach and become a strategy for children. The emotional factor is that they beg because of their own will and have been prohibited by their parents, but it does not rule out that they will stop begging on Muaro Lasak beach. the context factor refers to the environment, in this factor the environment is also important because there are children who beg only to follow their friends. The environment has a great influence on people's behavior. One self-esteem factor seeks attention from others because a lack of attention from parents can cause a child to seek attention from other people. The self-awareness factor of a beggar child who helps his parents' economy and the results they get will be given to his parents or grandmother. There are even barriers to interpersonal communication between parents and children that cause ineffective communication, namely process barriers, physical barriers, and emotional barriers.