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The younger generation is the largest group of internet users, they are the first generation to grow up with computers, the internet, smartphones, online social media and online shopping. They tend to have similarities in their online shopping behavior. This research aims to analyze the behavior and preferences of the younger generation towards e-commerce and their opinions regarding demands for the closure of e-commerce by some people in Indonesia. This research is quantitative research using a questionnaire method with 22 respondents aged 17-25 years and from high school students to university students. The findings of this research show that the younger generation is more likely to use e-commerce for shopping and tends to reject demands to close e-commerce by some members of society. The implication of this research is that e-commerce must improve service quality, user experience, and transaction security to meet the needs and expectations of the younger generation.

This research aims to in  vestigate the influence of entrepreneurial knowledge and entrepreneurial creativity on entrepreneurial intention. The research employs a quantitative measurement approach to assess the impact of entrepreneurial knowledge and entrepreneurial creativity on entrepreneurial intention. The measurement scale used is the Likert scale. The type and source of data for this research are derived from primary data collection. Primary data is information collected directly from respondents through a structured questionnaire. The questionnaire was distributed during the data collection process of this research. The study was conducted by analyzing data from a number of respondents involved in the entrepreneurial context. A survey method was used to gather data from 99 respondents with diverse backgrounds. The analysis method employed was the quantitative analysis of the Inner Model, with calculations of T statistics, R-Square, f-Square, and VIF using SmartPLS version 4.0.9.3. The Outer Model was assessed for Convergent Reliability, Discriminant Validity, Composite Reliability, and Cronbach's Alpha. The research results indicate that entrepreneurial knowledge has a positive and significant influence on entrepreneurial intention. Additionally, entrepreneurial creativity was also found to have a positive and significant impact on entrepreneurial intention. Enhancing entrepreneurial knowledge and promoting creativity can be effective strategies to stimulate entrepreneurial intention in society.