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Dwita Indriyani

Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan 2025 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Micro, Small and Medium Enterprises (MSMEs) have an important role in the Indonesian economy, especially in facing economic crises such as the 1998 monetary crisis and the COVID-19 pandemic. MSMEs are at the forefront in creating jobs and contributing to economic growth, even though they face various challenges, including capital problems. This research uses a qualitative approach with a case study type. This research uses primary data collected from interviews with the owner of Pajeng Cokelat. Pajeng Cokelat is a micro business located in Blitar and makes various kinds of processed chocolate to be used as snacks. The owner of Pajeng Cokelat is active in participating in training activities aimed at improving skills both related to marketing and the products produced. The results of this research highlight the government's efforts to overcome capital problems through programs such as People's Business Credit (KUR) and business training. However, increasing financial literacy is needed, especially in the context of sharia finance, to support the sustainable growth of MSMEs. By overcoming these challenges, MSMEs can continue to play a role in driving the national economy.

Vinky Putri Amelia; Umi Kulsum Zaini; Moh. Rizqi Abadi; Nu’man Hakki Barruka

Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan 2025 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This study aims to examine the implementation of competency-based human resource management (HR) in improving employee professionalism at Devos Jok, an SME engaged in the automotive interior manufacturing sector. A descriptive qualitative approach is used to explore in depth the HR practices carried out, the challenges faced, and the impact on employee work quality. The results of the study indicate that the transformation of the HR system from an administrative pattern to a competency-based one has made a significant contribution to improving individual and organizational performance. The strategies implemented include competency-based recruitment, ongoing training, flexible payroll systems, and adaptation to digital platforms. However, challenges remain, especially in overcoming resistance to change and limited training resources. This study provides theoretical and practical contributions to the development of a competency-based SME HR system in the context of today's creative and digital industries.

Ayu Lestarini; Syuhudul Anwar

Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan 2023 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Creative economic innovations are developing in two villages in Ciamis Regency, namely Ciomas Village, Panjalu District and Jelat Village, Baregbeg District, where there are Islamic boarding schools and religious tourism activities. Data collection techniques are observation, interviews, documentation, and literature studies. Data analysis techniques namely data collection, data reduction, data presentation, and drawing conclusions. The results of the study show that it is true that there are creative economic innovations that are useful in the development of religious tourism in the two villages. In overcoming the perceived obstacles, the Village Government and Islamic Boarding School have made various efforts to overcome them at this time. As for those that have not been implemented, they are still due to deficiencies in one way or another in their implementation. There are two differences between the two villages that can be seen after conducting research, namely for Ciomas Village, the Village Government has not yet had a creative economy initiative that supports religious tourism but is willing to work together to help and succeed in innovation programs with residents and Islamic boarding schools. As for Jelat Village, the village government also has a program for the development of religious tourism in the area, but the enthusiastic residents are passive.