Publication Search

Manco, a traditional snack from Madiun, holds significant potential to grow and gain recognition beyond its region of origin. Its unique taste, texture, and embedded cultural and historical values serve as key assets in an increasingly competitive market. However, the main challenges faced by manco entrepreneurs are building a strong brand identity and conveying the product’s uniqueness through engaging storytelling. Effective branding through distinctive logos, packaging, and memorable taglines can enhance the product’s appeal and perceived value among consumers. Furthermore, compelling storytelling, such as narratives about traditional production processes, the struggles of business owners, and the use of natural ingredients, can foster emotional connections and consumer loyalty. Nevertheless, challenges remain, such as inconsistent brand identity usage and limited digital promotion. Therefore, branding and storytelling training are essential for manco entrepreneurs to maximize their product’s potential, expand their market, and establish manco as a culinary icon representing Madiun both nationally and internationally.

The ongoing Russia-Ukraine conflict has become one of the most complex issues in global geopolitics, with far-reaching impacts on world security, economy and stability. This research aims to analyze the root causes of conflict, resolution efforts that have been made, as well as the effectiveness of conflict management based on historical and academic approaches. This research uses a qualitative method with a literature study approach to explore information from various credible sources. The research results show that this conflict was triggered by the long history of relations between the two countries, especially since the collapse of the Soviet Union, followed by the annexation of Crimea in 2014 and military invasion in 2022. Even though various diplomatic efforts and economic sanctions have been implemented, tensions still continue due to the incompatibility of geopolitical interests between Russia and Western countries. This study highlights the need for a multilateral approach based on international mediation to create sustainable peace. It is hoped that this article can contribute to academic understanding regarding international conflicts and strategies for resolving them.

In service industries, trading companies and manufacturing industries, fixed assets are used in business activities. Every decision regarding the use of fixed assets affects the survival and development of a company. This not only considers the profits generated by a company, but also the important role of fixed assets in achieving company goals. Therefore, PSAK No.16 must be applied. Based on the data described above, the aim of this research is to confirm the application of PSAK no. 16 which is used to calculate the profits of the company PT. Garuda Indonesia Airlines. As a research method, we use descriptive analysis methods to understand existing facts and compare them with existing theories. To obtain the necessary data, the author uses data collection techniques such as documentation. The type of data used by the author is secondary data. From the research analysis, the author can conclude that the company has implemented fixed assets in accordance with PSAK No.16 (revised 2007). Companies use two methods to value fixed assets: the historical cost method and the revaluation model. The use of these two methods can affect the growth of fixed assets.