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The development of Artificial Intelligence (AI) technology has significantly changed strategy and decision making in marketing management. However, the massive use of AI raises new challenges regarding ethics, transparency and governance. This research aims to analyze the impact of using AI, especially recommender systems and large language models (LLMs), on the effectiveness of marketing decisions, as well as the role of AI governance in controlling emerging ethical issues. The research method uses a quantitative approach with Structural Equation Modeling (SEM) analysis of data collected from 250 marketing professionals in Indonesia. The research results show that the use of AI has a significant positive effect on the effectiveness of marketing decisions (β=0.62, p<0.001), but also raises ethical issues (β=0.48, p<0.01). Ethical issues were proven to reduce the effectiveness of marketing decisions (β=-0.31, p<0.05), while good AI governance was able to moderate the negative impact of ethical issues (β=0.27, p<0.05). These findings underscore the importance of AI governance in building effective and ethical marketing systems.

This study aims to examine and analyze the influence of work discipline, organizational culture, and work ethics on employee performance at PT Amaze Indonesia Jaya. The background of this study is based on the importance of human resources as a company's main asset, where the level of discipline, established work culture, and applied work ethics can influence employee performance achievement. This study uses a quantitative approach by utilizing primary data obtained through questionnaires and secondary data obtained from company documents. The study population is all employees of PT Amaze Indonesia Jaya, with a total of 50 people who are also used as research samples using saturated sampling techniques. The research instrument has been tested for validity and reliability to ensure the feasibility of the collected data. Data analysis was carried out through validity tests, reliability tests, classical assumption tests, multiple linear regression analysis, and hypothesis testing using t-tests and F-tests. The results of the study indicate that partially, work discipline has a positive and significant effect on employee performance, which means that the higher the discipline, the better the performance produced. Organizational culture has also been proven to have a positive and significant effect on employee performance, indicating that the values, norms, and habits that apply in the organization can motivate employees to work more optimally. Furthermore, work ethics has a positive and significant impact on performance, indicating that employee integrity, responsibility, and professionalism contribute to the achievement of work targets. Simultaneously, the F-test results indicate that work discipline, organizational culture, and work ethics collectively have a significant impact on employee performance.

Leadership is an important factor that determines the success of an organization in achieving its goals. A leader needs to keep his behavior and ethics in conducting his leadership. By applying good behavior and ethics it can have a positive influence on the performance of employees in achieving the goals of the organization. The aim of this research is to understand that the implementation of ethics and leadership with behavioral approaches is highly influential to the organization. Through this qualitative research, it is expected that research can provide in-depth insight into ethics and leadership with behavioral approaches to organizations.    

Corporate Social Responsibility (CSR) is a company's commitment to contribute to sustainable economic development, by paying attention to corporate social responsibility and emphasizing a balance between attention to economic, social and environmental aspects. This research uses qualitative methods. The data used are primary and secondary data. Data were obtained by observation, interview and documentation methods. The object of this research is the community of Purwodadi Village, Tebing Tinggi District, West Tanjung Jabung District. Based on the results of the study shows that, the Corporate Social Responsibility (CSR) program of PT. Trimitra Lestari has been running quite well and providing benefits to the community around the company. In the review of Islamic business ethics, the implementation of the Corporate Social Responsibility (CSR) program of PT. Trimitra Lestari is in accordance with the principles of Islamic business ethics. However, there are still several programs that need to be improved as explained by the community, where the community expects a Corporate Social Responsibility (CSR) program that can empower and prosper the community.

This thesis is entitled Application of Islamic Business Ethics at the Zhuraida Sewing House in Berembang Village, Sekernan District, Muaro Jambi Regency. This research aims to determine the application of Islamic business ethics in accordance with the characteristics of the Prophet Muhammad according to M. Syafi'i Antonio and the indicators of Islamic business ethics are shiddiq, amanah, tabligh and fathanah. The method used in this research is descriptive qualitative, where in collecting data the researcher uses observation, interviews and documentation methods. The research results show that the Zhuraida Sewing House has implemented Islamic business ethics as exemplified by the Prophet and its characteristics, namely shiddiq (being honest) which is reflected in not doubling the price of the product, recognizing the weaknesses and strengths of the product. The nature of fathanah (intelligent) is reflected in the spiritual condition of owners and employees who continue to prioritize spirituality towards Allah SWT. and the Zhuraida Sewing House has implemented promotions through brochures and social media such as Whatsapp, Instagram, Facebook, Tiktok and others. However, there are still several obstacles that prevent the Prophet's qualities from being implemented, namely the nature of trustworthiness (keeping promises) which is caused by a lack of workers in the production department because the Zhuraida Sewing House is still neglecting its responsibilities in terms of taking time to complete the product. Then the tabligh (communicative) nature, namely online services, is not running well due to the lack of employees in the service admin section.

Data ethics is part of what we mean when we talk about the decisions and actions we take when collecting, analyzing, and using data. and actions we take when collecting, analyzing and using data. The principles and laws specific to data use in each country must be followed. Ethics is not just about taking responsibility; if we are not careful and ethical in our in our activities on social media, we will suffer consequences and break the law. Ethics in the digital world can be seen from various perspectives, including ethics of personal use, business ethics, political ethics, and others. In addition to ethics, in the digital world there is also something called privacy policy. Privacy policy emerged from the common law system, system as a self-regulatory approach. Privacy policies are tailored to the principles of personal data protection principles established by national laws and regulations. There are ethical issues in the utilization of big data that need to be addressed. Decision-making based on data may become biased and unfair due to improper data analysis. Big data is a trend that covers every field of technology.