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This study aims to analyze the inventory management practices of qurban cattle at Purnomo Sapi Mulyo Farm in Boyolali, Central Java, particularly in facing the surge in demand prior to Eid al-Adha. The research is motivated by the unique characteristics of qurban cattle inventory, which involves living assets, seasonal demand, and biological risks that differ significantly from conventional inventory management. A qualitative descriptive approach with a case study design was employed to capture in-depth information regarding inventory planning, procurement, storage, and sales practices. Data were collected through in-depth interviews with the business owner as the key informant, direct observation of operational activities, and documentation review. The findings reveal that inventory management at the farm is conducted in a responsive manner based on consumer orders, enabling the business to minimize overstock risks and operational costs. However, inventory recording remains manual and unstructured, potentially limiting the accuracy of cost calculation and long-term planning. Price fluctuations and supply availability are strongly influenced by the Eid al-Adha momentum, while cattle health and lead time are critical factors affecting inventory effectiveness. From a theoretical perspective, the study extends inventory management concepts to the context of live and seasonal inventory. Practically, the findings suggest that implementing a simple yet structured inventory recording system could enhance operational efficiency and decision-making accuracy in local qurban cattle farms.

City branding is a strategic approach to enhancing a city's competitiveness by leveraging unique local characteristics to create a strong and distinctive identity. This study examines the role of semanggi—a traditional Surabaya dish—as a cultural icon in strengthening the city's branding. Although semanggi carries deep symbolic meaning and historical significance for Surabaya’s residents, its potential as a city branding asset remains underutilized in formal tourism and marketing programs. Adopting a qualitative exploratory case study design, data were collected through in-depth interviews, participant observation, and document analysis involving local stakeholders, small and medium-sized culinary enterprises, cultural figures, and municipal representatives. Thematic analysis identified five key dimensions of semanggi’s role in city branding: (1) visual representation in urban spaces and promotional media; (2) cultural narratives and heritage preservation; (3) community pride and participation; (4) local economic resilience; and (5) strategic promotion by municipal authorities. The findings suggest that integrating semanggi into Surabaya’s branding strategy can reinforce cultural identity, differentiate the city in competitive tourism markets, and promote sustainable local entrepreneurship. The study contributes to the theoretical discourse on culinary-based place branding and offers practical recommendations for incorporating local wisdom into destination marketing. Limitations include the single-case scope and qualitative focus, pointing to opportunities for comparative and mixed-method research in the future.  

This study examines the management of Kediri Nite Carnival (KNC), an annual event organized by the Kediri City government to commemorate the city's anniversary and showcase local arts, culture, and tourism potential. This research uses qualitative methodology and employs literature analysis, observation, and documentation as case study methods. The Miles and Huberman interactive model is used to analyze the data. The Kediri City Tourism Office has implemented each stage of event management according to Goldblatt's concept: research, design, preparation, coordination, and evaluation. The focus of the research was to determine the objectives and target audience; the design highlighted the local cultural theme “Exotic Flower in Paradise”; planning included budget planning, scheduling, and promotional strategies through social media and collaboration with local media; coordination was carried out through task distribution and cross-team communication; and evaluation assessed the success of the event based on community feedback and its effects on tourism and the local economy. The research results show that KNC plays an important role in improving the public's perception of Kediri City as a creative and cultured city. However, efforts to increase the number of tourist visits in the long term still need to be made. It is hoped that these findings will help the local government develop a sustainable tourism communication plan.

This study aims to analyse the strategies implemented by Kopi Kenangan MSMEs, particularly the branch at Jl. Pancing No. 184 Medan, in facing the challenges of globalisation and penetrating the international market. The method used is a case study with a descriptive qualitative approach through interviews, observations, and documentation. The results of the study show that Kopi Kenangan is well prepared to compete in the global market through strengthening internal management, utilising digital technology, and building a brand image based on Indonesian coffee identity. The expansion strategies implemented include selecting markets with cultural proximity, adapting products to local preferences, and collaborating with international partners. The main obstacles faced include competition with global brands, differences in consumer tastes, financial constraints, and export regulations. However, business opportunities remain wide open in line with the increasing global coffee consumption trend, interest in authentic local products, and government support in promoting and facilitating MSMEs. This study concludes that the success of MSME internationalisation is largely determined by the synergy between internal company quality, digitalisation, partnership networks, and external support from the government.

This study aims to analyze the marketing strategies implemented and customer perception of MSMEs of Various Muzzaki Chips in Subang Regency. This study uses a qualitative descriptive approach with a case study method. Data is collected through interviews with MSME owners, employees, and customers, which are then analyzed to identify the effectiveness of marketing strategies and customer perception of the products and services provided. The focus of the research includes the implementation of marketing strategies based on the concept of Segmenting, Targeting, and Positioning (STP), as well as the 4P (Product, Price, Place, Promotion) marketing mix. In addition, the evaluation of customer perception is carried out based on five dimensions of service quality, namely Tangibility, Empathy, Responsibility, Responsiveness, and Assurance. The results of the study show that MSMEs Aneka Keripik Muzzaki have implemented the STP strategy on target, namely targeting consumers aged 15-45 years, including students, employees, and housewives. The marketing mix strategy used is quite effective, starting from the development of innovative and quality products, affordable pricing, distribution through direct and online channels, and promotion through social media such as WhatsApp and Instagram. Customer perception of MSMEs tends to be positive, as can be seen from their satisfaction with the taste, packaging, price, and service provided. These results reflect the success of the marketing strategy implemented in building customer loyalty and increasing business competitiveness. It is recommended that MSMEs continue to improve the quality of products and services and expand their marketing reach through digital platforms to achieve sustainable growth.

 This study aims to analyze the social media-based marketing strategies implemented by MSME Bakery in developing its business. The study employed a qualitative case study method using observation, in-depth interviews, and documentation. The results indicate that consistent use of WhatsApp and Facebook has positively impacted sales, market reach, and customer loyalty. However, challenges such as limited digital skills and time management for content creation still exist. These findings suggest that social media is an effective marketing tool for MSMEs when supported by proper content strategies and digital literacy.    

The distribution of sugarcane from farmers to sugar mills in Indonesia continues to face various challenges, particularly in terms of logistical efficiency and farmers’ dependency on intermediaries. This study aims to analyze the role of intermediaries in determining the efficiency of sugarcane distribution, using a case study in Kedungmakam Village, Tuban Regency. A qualitative approach with a case study design was employed, enabling an in-depth understanding of distribution practices directly in the field. Data were collected through field observations, in-depth interviews with farmers, intermediaries, and retail traders, as well as supporting documentation. The results indicate that intermediaries play a crucial role in providing production capital, scheduling harvests, and managing transportation of sugarcane to the mills. However, their dominance, in the absence of formal contracts, creates relationship imbalances and weakens the bargaining position of farmers. Furthermore, geographical barriers, limited access to market information, and the lack of independent distribution infrastructure exacerbate inefficiencies and reduce fairness in the existing distribution system. Therefore, strengthening farmer institutions, improving contract transparency, and enhancing access to logistics and information are recommended as long-term solutions.

This study aims to uncover the challenges faced by Mr. Jailani in starting and developing the "Bandrek Pak Kumis" UMKM and the strategies implemented to overcome them. The method used is qualitative with a case study approach, through in-depth interviews and direct observation of the business process. The results of the study indicate that limited capital, market competition, and marketing are the main obstacles. However, product innovation, utilization of social media, and building community relations are the keys to Mr. Jailani's success. The conclusion of this study emphasizes the importance of perseverance, creativity, and adaptation in facing the challenges of UMKM.

This study aims to understand the considerations of female consumers in making decisions to purchase skincare products with the main focus on the price aspect. The background of this research is based on the increasing competition in the skincare market and the shift in consumer preferences for products that are not only judged by quality, but also by affordability. This study uses a qualitative approach with a case study method. The data was collected through in-depth interviews with six female informants who actively use skincare products and are domiciled in South Jakarta. The results show that perceptions of price are very diverse. Some consumers consider price as an indicator of quality, while others consider the economic value and effectiveness of the product more. Additionally, purchasing decisions are influenced by various factors such as income, skin needs, promotional strategies, and social media influence. In responding to prices, they also vary, ranging from waiting for promos to trying alternative brands that are more affordable. These findings reinforce Kotler and Keller's (2016) theory of personal and psychological factors in purchasing decisions, as well as being relevant to Monroe's theory of price perception. This research provides important implications for skincare business people in designing pricing and marketing strategies that are more adaptive to consumer behavior.

This research aims to understand the process of transformation of leadership styles in managing remote teams in startup companies. Changes in the work environment that increasingly rely on remote work systems encourage leaders to adjust their leadership strategies to remain relevant and effective. Using a qualitative approach and explanatory case study methods, this study explores the experiences of several startup managers who led remote teams through in-depth interviews. The results of this study show that managers experience a process of adaptation in leadership practices that tends to lead to a more open, supportive, and flexible style. The leadership style applied is tailored to the characteristics of the team, work dynamics, and challenges that arise in the context of remote work. These findings reveal that the transformation of leadership styles takes place gradually through a process of reflection and direct experience, which is influenced by personal values and team needs. This research is expected to contribute to the understanding of adaptive leadership practices in the context of digital work, especially in the startup company environment.

Cireng comes from the Sundanese region with the acronym of aci digoreng "fried tapioca" which is made by frying a mixture of dough made from tapioca flour. Currently, cireng is sold in various flavors and forms, such as chicken, beef, sausage, meatballs, to cheese and teriyaki chicken. Even innovation is not only in taste but also in form, for example cimol, cilung, and others. In this case, the author conducted a study on an UMKM called Cireng Isi Seblak Brother which has more than 30 variants. With the best-selling variants being shredded chicken and tetelan. The purpose of this case study is to maximize the calculation of the maximum profit that should be and that occurs in the field.

The principal has an important role which is very helpful to the Cokroaminoto Islamic elementary school. in improving the quality of education, even though his role is only as PLT Principal, he carries out his duties well. Efforts to improve the quality of education are one of the factors in creating ideal education. This research wants to find out more about "The Role of Principal Leadership and Teacher Performance in Improving the Quality of Education" in accordance with the main problem raised, namely the relationship between principal leadership and teacher performance in improving the quality of education at the Cokroaminoto Surabaya Islamic elementary school. There are several factors that influence the increase in educational progress, including: a) competent teachers, b) facilities and infrastructure, c) implementation of curriculum and innovations implemented, d) student involvement, e) evaluation or supervision carried out by the Head of School, f) and administration education.  The aim of this research is to find out the role of the school principal as a leader, who has motivator competencies and indicators for educational staff who contribute to improving the quality of education.  This research method uses a qualitative approach and uses a case study research design. Data collection techniques used (1) in-depth interviews, (2) non-participant observation, (3) documentation studies. Data validity techniques use credibility, transferability, dependability and confirmability. Data analysis techniques use data reduction, data presentation, verification or conclusions. The conclusion of this research is that there is a link between school leadership and teacher performance in an effort to improve the quality of education at the Cokroaminoto Islamic elementary school, Surabaya.

This study aims to analyze and enhance the effectiveness of Human Resource Management (HRM) at PT Indonesia Kyouei Saikyu, particularly in aspects of employee productivity, retention, and the company's competitive edge. This research employs a qualitative descriptive approach with a case study method, involving in-depth interviews, participatory observation, and document analysis. The findings indicate that improving employee retention strategies, optimizing training programs, and adopting technology in performance management positively impact employee productivity and loyalty. Additionally, strengthening organizational culture and structured career development have been proven to enhance job satisfaction and employee commitment to the company. The implementation of these recommendations is expected to help PT Indonesia Kyouei Saikyu achieve a stronger competitive advantage in an increasingly competitive global market. Therefore, the company can more effectively manage its HR assets, ensuring sustainability and long-term growth.    

The purpose of this research is to determine the influence of celebrity endorsement on Purchase Intention partially, to determine the influence of Price Perception on purchasing decisions, and to determine the influence of product quality and price determination on Purchase Intention, a case study of somethinc skincare users in Surakarta City simultaneously. The sample was 100 respondents using a sampling technique using random sampling. This research uses quantitative methods with SPSS 25 64 bit data analysis tools. Data analysis techniques in this research use validity tests, reliability tests, classical assumption tests, T tests, and F tests. The results of this study show that there is a positive and significant influence of celebrity endorsement on Purchase Intention, there is a positive and significant influence of Price Perception on Purchase Intention. . Then the research results concluded that simultaneously there was a positive and significant influence of celebrity endorsement and Price Perception on Purchase Intention.    

The aim of this research is to determine the influence of discount vouchers on repurchase interest in partial terms, to determine the influence of online customer reviews on repurchase interest, and to determine the influence of discount vouchers and online customer reviews on repurchase interest in a case study at GoFood in Surakarta simultaneously. The sample was 100 respondents using a sampling technique using purposive sampling. This research used quantitative methods with SPSS 25 64 bit data analysis tools. Data analysis techniques in this research use validity tests, reliability tests, classical assumption tests, T tests, and F tests. The results of this study show that there is a positive and significant influence of discount vouchers on repurchase interest, there is a positive and significant influence of online customer reviews on interested in buying again. Then the research results concluded that simultaneously there was a positive

This research aims to identify and analyze effective tactics used by teachers in increasing the learning motivation of fifth grade students at Tempel Elementary School. Using a qualitative approach with a case study method, data was collected through classroom observations, in-depth interviews, and document analysis. The research results show that several effective tactics include: (1) Project-Based Learning Approach which involves students in practical and relevant activities, (2) Use of varied learning media such as educational videos and teaching aids to make lessons more interesting, (3) Providing Constructive Feedback that helps students feel valued and motivated, (4) Creation of a Positive and Supportive Classroom Environment that makes students feel safe to participate, and (5) Use of Interactive Learning Methods such as group discussions and educational games that increase students' active participation. These findings indicate that these strategies effectively increase students' learning motivation, which contributes to increasing their participation, interest and learning outcomes. This research provides practical implications for teachers in developing effective teaching strategies and becomes a reference for developing teacher training programs and educational policies that support the creation of a learning environment that motivates students.    

This research aims to determine and analyze the feasibility of an Organic Banana Chips House business using business feasibility measurement aspects, namely legal aspects, market aspects, finance, engineering/operations, management, economics and social. Apart from using these aspects, measuring business feasibility also uses the Net Benefit Cost Ratio (BCR). This research uses a qualitative method with a case study approach and the data source used is the primary data source in the form of interviews with the owner of the Rumah Organik Banana Chips business. Based on the business feasibility analysis using BCR at Rumah Organic Banana Chips, a measurement result of 0.95 was obtained, which means this business is categorized as a business worth maintaining in accordance with Faradiba & Musmulyadi (2020) which states that if BCR>0 then the business is worth maintaining

This scientific article discusses the implementation of 5 key aspects to meet e-fullfillment standards in a company. Consumer Management, Catalog Management, Order Management, Delivery Management, and Inventory Management. These five things are key processes to meet the "e-fulfillment" standard, which starts from ordering the product until the product is received by the consumer. This article aims to examine the theoretical basis, research methods, and findings related to the application of these five aspects in the printing company, namely Akai Print, which is also the case study object of this article. In this article, the type of research method used is qualitative, using an inductive approach. The unit of analysis in this research is the Akai Print printing company, where the data sources in this research are documents and direct information. The data collection technique used in this research is direct observation and literature study, then the method used is descriptive analysis. The results of our research found that these 5 key aspects really are the most important aspects in a company, especially companies that are oriented towards customer satisfaction, such as the printing company Akai Print. Then from that, Akai Print has also fully implemented these five key aspects in its business so that the e-fullfillment standard is achieved and can improve the quality of the company.              

This research uses qualitative research with a case study approach. The research was conducted at the Madrasah Aliyah Negeri 2 Jember Dormitory. The aim of this research is to analyze how the planning, organization, implementation and evaluation of dormitory service management by the dormitory head Mrs. Munadiroh, S.Pd. in managing the dormitory at Madrasah Aliyah Negeri 2 Jember. The results of the research showed that the head of the girls' dormitory at Madrasah Aliyah Negeri 2 Jember, Mrs. Munadiroh, S.Pd. able to carry out dormitory service management activities by supervising or monitoring to see whether dormitory programs, activities and implementation are running in accordance with the curriculum. In the process of planning, organizing, implementing and evaluating the dormitory, namely: 1) the dormitory head is able to carry out well starting from planning and implementing dormitory activities and programs, while planning involves all dormitory personnel; 2) Organizing by determining educational resources and other necessary resources including funds to fulfill the implementation of the dormitory and also facilities and infrastructure to support the learning process or dormitory development; 3) Able to mobilize his subordinates in accordance with Standard Operating Procedures or duties and responsibilities as well as regulations for student needs in accordance with the curriculum; 4) The dormitory head is able to evaluate the implementation of the dormitory program and the duties of each dormitory personnel, student deficiencies and other obstacles in meetings held once a month.

In managing family management, the one who acts as the manager is usually the housewife. To be able to manage family finances professionally. Research with the title: "Family Economic Management After the Increase in Prices of Basic Materials (Case Study of Housewives in Betung Bedarah Timur Village, Tebo Ilir District). This research uses qualitative research methods. The types and sources of data needed are primary data and secondary data. With 9 informants who were interviewed, namely housewives. The research results show that housewives' understanding of family economic management is very simple. The absence of a housewife regulates the family economy after the increase in prices of basic commodities. There are no income posts and expenditure posts, and expenses often exceed income. There is no influence of internalization on family financial management. And the impact of rising prices of basic commodities has a big impact on housewives' purchasing power.