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This study aims to analyze the influence of price and product quality on purchasing decisions for personal care products manufactured by PT Mandom Indonesia Tbk. The topic was chosen in response to increasingly intense competition in the cosmetics industry, along with a decline in sales performance of several Mandom products, which highlights the need for the company to better understand key factors affecting consumer purchasing behavior. The research employed a quantitative approach using a survey method. Primary data were collected through questionnaires distributed to 100 respondents who use Mandom products, selected through purposive sampling. Prior to analysis, the research instruments were tested for validity and reliability to ensure the accuracy and consistency of the data. The data were then analyzed using multiple linear regression techniques. The results indicate that price has a positive and significant effect on purchasing decisions and is the most dominant influencing factor. This finding suggests that consumers place strong emphasis on the suitability between price and perceived benefits when making purchasing decisions. Product quality also shows a positive and significant influence, although its effect is relatively smaller compared to price. Simultaneously, price and product quality explain a portion of the variation in purchasing decisions, while other factors outside the study also contribute. Based on these findings, PT Mandom Indonesia Tbk is advised to prioritize competitive pricing strategies while consistently maintaining product quality to enhance purchase intentions and strengthen consumer loyalty.

The purchasing decision process involves consumers in deciding to purchase products/services provided by the company. Factors to consider when making a decision include word of mouth, brand image, product price. The aim of the research is to analyze the influence of word of mouth, brand image and product price on purchasing decisions for Indomie Instant Noodles. The sample size was 100 respondents who were identified as coming from students in the Greater Solo area through distributing questionnaires using random sampling. This research uses IBM SPSS Statistics version 25 for data processing. The research results show that especially word of mouth and price have a positive and significant influence on purchasing decisions. However, the significance value > 0.05 proves that brand image does not have a significant influence on purchasing decisions.

This study aims to analyze the effect of growth, profitability, and dividend policy on the share price of PT. Bank Central Asia Tbk in the 2017-2021 period. The type of data used is secondary data derived from the company's annual report. The sample of this study amounted to 30 samples using the purposive sampling method from 1 company that matched the criteria in 5 periods. Data analysis used using descriptive statistical analysis tests, classical assumption tests, multiple linear regression analysis tests, and hypothesis tests. The results of this study show that the T value of Profitability Growth has a positive and significant effect of 0.005 on the Share Price, the Dividend Policy has a positive and significant effect of 0.005 on the Stock Price. The result of the regression calculation is that the value of the coefficient of determination (R square) is 0.998 or 99.8%. This mean that the influence between the independent variable (X1) and (X2) on the dependent variable (Y) is 99.8%.  

This study aims to determine the effect of Current Ratio, Debt to Asset Ratio, Net Profit Margin and Total Asset Turnover on Stock Price on Construction and Building Sub-Sector Companies Listed on the Indonesia Stock Exchange Period 2018-2022. This type of research is quantitative research. The sampling technique in this research is the purposive sampling technique to obtain as many as 16 samples of companies from 26 companies. This study used secondary data, namely the annual financial statements. The analysis technique uses multiple linear regression analysis using the Statistical Program for Social Science (SPSS) version 25 program. The results showed that net profit margin had an effect on stock price, meanwhile current ratio, debt to asset ratio and total asset turnover had no impact on stock price.