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This research is motivated by the problem of employee performance that is still not optimal. The prnyrbabya factors are the quality of human resources, the use of social media and business capital. Thus, the purpose of this study was to determine the effect of the quality of human resources, the use of social media and business capital on the performance of employees at CV Karisa Pratama in Pangandaran. The method used is a quantitative descriptive method, with the following research results. The quality of human resources has a positive and significant effect on employee performance. This means that if the quality of human resources increases, it will be followed by an increase in employee performance. The use of social media has a positive and significant effect on employee performance. This means that if the use of social media increases, it will be followed by an increase in employee performance. Business capital has a positive and significant effect on employee performance. This means that if the business capital increases, it will be followed by an increase in employee performance. The quality of human resources, the use of social media and business capital have a positive and significant effect on employee performance. This means that if the quality of human resources, the use of social media and business capital, increases, it will be followed by an increase in employee performance

One of the digital media frequently used by business practitioners for promotion is Instagram. Instagram is utilized as a promotional medium due to its more appealing interface compared to Facebook or Twitter. Instagram is an application for capturing, editing, and sharing photos within the Instagram user community. The research was conducted using a descriptive quantitative approach. Research data was collected through a questionnaire distributed randomly to 99 respondents who were followers of the "Fanaya Catering" social media account. The research results indicate that the use of social media has a positive impact on increasing the sales revenue of catering products.