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This study aims to examine the influence of Brand Awareness on the Purchase Intention of consumers of SilverQueen chocolate products in the Tangerang area. The method used in this study is a quantitative approach with survey techniques, involving 100 respondents from various demographic backgrounds. Data collection was conducted through questionnaires using a Likert scale and analyzed with SPSS software. The results of the validity test show that all indicators used to measure Brand Awareness and Purchase Intention are valid, with the calculated r value exceeding the table r value and significance below 0.05. The reliability test shows a Cronbach's Alpha value of 0.936, indicating that the questionnaire has very good consistency. The normality, multicollinearity, and heteroscedasticity tests indicate that the regression model meets the classical assumptions. The results of the coefficient of determination (R²) analysis indicate that Brand Awareness contributes 11.9% to Purchase Intention. The t-test shows that Brand Awareness has a significant positive effect on Purchase Intention, with a calculated t value of 3.630, greater than the t-table value, and a significance value of 0.000, which is less than 0.05. These findings confirm that the higher the level of Brand Awareness, the greater the likelihood that consumers will purchase SilverQueen products. This research provides valuable insights for the company in designing effective marketing strategies, emphasizing the importance of increasing Brand Awareness to boost consumer purchase interest.    

Masita Wahyuni Asih 2024, The Effect of Non Performing Loan (NPL), Return on Asset (ROA), and Capital Adequacy Ratio (CAR) on Price to book value (PBV) at BUMN Banks listed on the Indonesia Stock Exchange for the 2018-2023 Period. Makassar STIM-LPI Management Science Study Program (supervised by Fausiah, S.E., M.Si. and Andi Herman Tellu, S.E., M.M.). The purpose of this study was to determine the effect of Non Performing Loan (NPL), Return on Asset (ROA), and Capital Adequacy Ratio (CAR) on Price to Book Value (PBV) at BUMN banks listed on the Indonesia Stock Exchange both partially and simultaneously. Price to Book Value (PBV) is the dependent variable (Y), and three independent variables (X) are used, namely Non Performing Loan (NPL), Return on Asset (ROA), and Capital Adequacy Ratio (CAR). Saturated sampling was used to obtain secondary data from a population of 4 banking companies listed on the Indonesia Stock Exchange. Descriptive statistics and classical assumptions, such as multicollinearity assumption and heteroscedasticity assumption, have been tested in relation to the research findings. The data analysis approach uses panel data regression, hypothesis testing, and the Fixed Effect Model (FEM) test. The partially tested study results show that while non-performing loans (NPLs) do not affect price to book value (PBV) significantly, there are return on assets (ROA) and capital adequacy ratio (CAR) that do. The findings of this study also simultaneously show that PBV is significantly affected by NPL, ROA, and CAR.

This study aims to examine the impact of training and work motivation on employee performance, with work discipline acting as an intermediary variable that mediates the influence of both variables on employee performance. This study uses a quantitative method with a descriptive design to gain a deep understanding of the relationship between these variables. The research sample consisted of all 49 employees of the Class II B Bantaeng Detention Center, selected using a saturated sampling technique, where all employees served as respondents. Data were collected through field observations and a questionnaire using a five-point Likert scale, which included questions regarding training, work motivation, work discipline, and employee performance. This questionnaire was designed to measure respondents' perceptions of the factors that influence their performance, as well as the relationship between the variables of training, motivation, work discipline, and employee performance. After the data were collected, an analysis was conducted using path analysis to identify the direct and indirect influences between the variables involved in the research model. The results showed that training and work motivation have a positive and significant influence on work discipline. This means that the better the training provided to employees, and the higher their level of work motivation, the better the employee's work discipline will be. Furthermore, good work discipline has a direct effect on improving employee performance. In other words, work discipline acts as a mediator that strengthens the relationship between training, motivation, and employee performance. These findings confirm that non-technical factors such as training and work motivation play a significant role in improving employee performance by enhancing their work discipline. This study provides important insights into the importance of effective training and high motivation to foster good work discipline, which in turn can improve employee performance.

This research aims to determine the influence of Leadership and Work Environment on the Performance of Civil Servants at the Regional Development Planning Agency (Bappeda) of Bungo Regency. The type of research conducted is quantitative research using the purposive sampling technique. The sample used in this study consisted of 30 respondents. The data from this research were processed and analyzed using Instrument Test, Classical Assumption Test, Multiple Linear Regression Analysis, and Hypothesis Test with the help of SPSS version 26 software.The research results state that Leadership affects the Performance of Civil Servants where t-count (2.385) > t-table (2.051) and is significant because (0.024 < 0.05). Work Environment affects the Performance of Civil Servants where t-count (3.211) > t-table (2.051) and is significant because (0.003 < 0.05). Meanwhile, simultaneously, the independent variables affect the dependent variable where F-count 9.952 > F-table of 3.34 with a probability level (0.000 < 0.05). The Coefficient of Determination (R2) value is 42.4%, with the remaining influenced by other dimensions. Through this research, it is useful to enhance knowledge and insights related to Leadership and Work Environment on the Performance of Civil Servants.

Sinar Inti Telaga was founded in 1986, then transformed into PT Serasi Autoraya in 1990 by introducing the trademark "Toyota A Car". PT. Serasi Autoraya (TRAC) is an international subsidiary. Tbk which is now widely known as one of the largest transportation and logistics service companies in Indonesia. The aim of this research is to determine the effect of compensation and work discipline on the performance of PT. Serasi Autoraya (TRAC) in this research uses independent variables, namely compensation (X1) and work discipline (X2) as well as the dependent variable, namely employee performance (Y). The population of this study were employees of PT. Serasi Autoraya (TRAC). The sample used the Puprosive Sampling method, data collection by collecting questionnaires online with Google from to 50 respondents. The method in this research uses quantitative statistical methods. Quantitative statistical analysis includes validity tests, reliability tests, multiple linear analysis. Other hypothesis testing includes classical assumption tests, including data normality test, multicollinearity test, heteroscedasticity test, T test, F test, and coefficient of determination test (R2). The data was processed using the SPSS (Statistical Package for Social Science) 25.0 photo windows program. The test results of the T (Partial) test on the compensation variable (X1) show that the sig 0.004 < 0.05 and t value 3,028 > 2,010 (t table) test results on the T (Partial) test on the work discipline variable, namely 0.000 < 0.05 and t value 6,081 > 2,010 (t table). The test results of the F test (Simultaneous) show that the sig value is 0.000 < 0.05 and the calculated f value is 49,966 > 3.19 (f table) and it can be concluded that compensation (X1) and work discipline (X2) have a positive and significant effect on performance employee (Y).

This study aims to determine the effect of financial literacy and financial self-efficacy on risky credit behavior in using paylater (survey of students in tasikmalaya city). The method used in this research is a quantitative method through a survey approach. With a research sample of 100 students in Tasikmalaya City who use PayLater. The data used is using primary data. The analytical tool used in this research is multiple regression using SPSS 26.0. The results showed that financial literacy has a good assessment classification, financial self-efficacy has a good assessment and risky credit behavior has a good assessment classification for students in Tasikmalaya City who use PayLater. Simultaneously financial literacy and financial self-efficacy have a significant influence on risky credit behavior. Partially, financial literacy does not have a significant effect on risky credit behavior and financial self-efficacy has a significant effect on risky credit behavior in students in Tasikmalaya City who use PayLater.  

This study aims to analyze the performance of human resources in the Directorate of Civil Service Status at the State Civil Service Agency in handling service problems or ASN status cases. Labor productivity is influenced by various factors related to the workforce itself as well as those related to the company environment and government policies as a whole, such as education, skills, discipline, attitude and work ethics. Research methods are classified based on the objectives and level of natural setting of the object, research methods can be classified into basic research objectives, applied research methods and research and development. In this study, the researcher chose the type of Qualitative research to present and describe in detail and in detail the analysis of employee productivity in serving ASN performance problems at the Directorate of Civil Service Status of the BKN. Research Results Overall, the quality of service at the Directorate of Civil Service Status of the State Civil Service Agency (BKN) can be categorized as very good, supported by clarity of information, ease of access through various communication channels, and employee responsiveness in handling complaints. The completeness of the files submitted by the proposing agency greatly affects the speed of the service process. When the files are complete, the process can run quickly and efficiently. However, incomplete files are often the cause of delays in service. and the use of technology, such as the ASN SI application, is very helpful in improving the efficiency and effectiveness of services. Technology allows ASN to access information and services more quickly and easily.

Human resource management has an important role as a driving force in the company, in improving employee performance, periodic training and motivating employees can be carried out. This study aims to determine the effect of training and motivation on employee performance at PT Andalan Rantai Pasok Indonesia. The type of research used is quantitative research. The population in this study was the entire sample size of 31 respondents. The analysis technique used in this study is the validity test method, reliability test, classical assumption test, multiple linear regression, and hypothesis testing using SPSS 26. The results showed that the Training Variable partially had a significant effect on Employee Performance with a t value of 2.244> 2.051 and a Sig value of 0.033 <0.05 and the Motivation Variable partially had a significant effect on Employee Performance with a t value of 3.137> 2.051 and a Sig value of 0.004<0.5.  The F test shows that together, training and motivation have a significant effect on employee performance (F = 10,971, p = 0.000). So it can be concluded that Training and Motivation have a positive and significant effect on employee performance.    

The aim of this research is to determine the influence of packaging, product quality and price on purchasing decisions for Mina Sari freshwater fish chips in Wonogiri. The type of research used was quantitative research, where the population taken was 50 buyers of Mina Sari freshwater fish chips, with a research sample of 25 people. The sampling method is probability sampling and data collection is using a questionnaire. Data analysis by means of research instrument tests includes validity tests, reliability tests, classic assumption tests including normality tests, multicollinearity tests, and heteroscedasticity tests, hypothesis tests include T tests, F tests, and R tests. The resulting research is the significant influence of packaging on decisions Purchase of Mina Sari Wonogiri freshwater fish chips. The significant influence of product quality on purchasing decisions for Mina Sari Wonogiri freshwater fish chips. The significant influence of price on the decision to purchase Mina Sari Wonogiri freshwater fish chips. Packaging, product quality and price simultaneously influence the decision to purchase Mina Sari freshwater fish chips in Wonogiri.

This research aims to analyze advertising and brand image on purchasing decisions for wild bee honey products. This type of research is research with a quantitative approach. The population in this research is all Wild Bee Honey customers. Determining the sample in the study used probability sampling using the Slovin formula so that the number of samples in this study was 97 employees. The data analysis method in this research uses SPSS analysis tools through validity, reliability, classical assumption tests, namely normality test, multicollinearity test, heteroscedasticity test, multiple linear regression, t test, F test and correlation and determination coefficients. The results of this research show that (1) Advertising variables influence purchasing decisions, this is proven by the significance value of 0.000 < 0.05. 2. The Brand Image variable has a significant effect on purchasing decisions, this is proven by the significance value of 0.000 < 0.05. 3. Simultaneous test results show that the advertising and brand image variables influence the decision to purchase wild bee honey. This can be proven by the Fcount result of 113.280 or a significance value of 0.000 < 0.05.

This research aims to determine and analyze the influence of compensation, work discipline and work motivation on employee performance at PT. Eka Silver Gold And Jewelry. This type of research is research with a quantitative approach. The population in this study were all employees of PT. Eka Silver Gold And Jewelry. Determination of the sample in the study used non-probability sampling through saturated samples so that the total sample in this study was 50 employees. The data analysis method in this research uses SPSS analysis tools through validity, reliability, classical assumption tests, namely normality test, multicollinearity test, heteroscedasticity test, multiple linear regression, t test, F test and correlation and determination coefficients. The results of this research show that (1) Compensation Variable with a sig value. 0.000 < 0.05, then the compensation variable influences employee performance (2) Work Discipline variable with a sig value. 0.000 < 0.05, then the work discipline variable influences employee performance (3) The work motivation variable with a sig. 0.000 < 0.05, then the motivation variable influences employee performance (4). From the results of these calculations, an Fcount of 25.680 is obtained, which means an Fcount of 25.680 and a sig value. 0.000 < 0.05 so Ho is rejected and H4 is accepted. So the independent variables Compensation, Work Discipline and Work Motivation together have an influence on employee performance at PT. Eka Silver Gold and Jewelry.

This study aims to determine the simultaneous influence of net profit and operating cash flow on shares in PT. Alam Sutera Reality Tbk. This study is included in the category of population associative research in the study reveals that the sample is part of the number and characteristics possessed by the population.  The sample in this study is the financial statements of PT. Alam Sutera Realty Tbk for 10 years, from 2014 to 2023. The sampling technique used in this study is purposive sampling. states that purposive sampling is a technique for determining samples with certain considerations. With the criteria of financial statements available for 10 consecutive years, namely 2014-2023. The 10-year sample data already represents the existing population data for research needs. Data collection techniques Documentation, Literature Study. The data analysis technique used the Classical Assumption Test, Normality Test, Multicollinearity Test, Heterokedasticity Test, Autocorrelation Test, Multiple Linear Regression Analysis, Determination Coefficient Test and Correlation Coefficient. Then processed using SPSS, the results of the study showed that Net Profit and Operating Cash Flow had a simultaneous effect on the share price of Pt Alam Sutera Realty Tbk.

The purpose of this research is to determine the influence of celebrity endorsement on Purchase Intention partially, to determine the influence of Price Perception on purchasing decisions, and to determine the influence of product quality and price determination on Purchase Intention, a case study of somethinc skincare users in Surakarta City simultaneously. The sample was 100 respondents using a sampling technique using random sampling. This research uses quantitative methods with SPSS 25 64 bit data analysis tools. Data analysis techniques in this research use validity tests, reliability tests, classical assumption tests, T tests, and F tests. The results of this study show that there is a positive and significant influence of celebrity endorsement on Purchase Intention, there is a positive and significant influence of Price Perception on Purchase Intention. . Then the research results concluded that simultaneously there was a positive and significant influence of celebrity endorsement and Price Perception on Purchase Intention.    

  Abstract. This study aims to analyze the effect of Market Volatility, Fundamental Factors, and Investor Sentiment on Stock Investment Decisions of Management Study Program Students, Faculty of Economics, Slamet Riyadi University, Surakarta. The research sample was taken using the Slovin technique, which resulted in a sample size of 78 students. The data collection technique was carried out through a questionnaire distributed to students who met the criteria. The research instrument test used validity and reliability tests. The classical assumption test used multicollinearity test, autocorrelation test, heteroscedasticity test, and normality test. The data analysis technique used descriptive analysis, multiple linear regression analysis, t-test, F-test and coefficient of determination (R²). The conclusion obtained from this study is that Market Volatility, Fundamental Factors, and Investor Sentiment have a significant influence on students' Stock Investment Decisions. These findings indicate that a deep understanding of the capital market and the factors that influence it is very important in making the right investment decisions. The results show that the coefficient of determination (adjusted r2) for this model is 0.700, meaning that the contribution of the independent influence of market volatility, fundamental factors and investor sentiment to stock investment decisions is 70%. The rest (100% - 70%) = 30% is explained by other variables outside the model such as gender, age, overconfidence, market awareness, income, etc.

The aim of this research is to determine the influence of discount vouchers on repurchase interest in partial terms, to determine the influence of online customer reviews on repurchase interest, and to determine the influence of discount vouchers and online customer reviews on repurchase interest in a case study at GoFood in Surakarta simultaneously. The sample was 100 respondents using a sampling technique using purposive sampling. This research used quantitative methods with SPSS 25 64 bit data analysis tools. Data analysis techniques in this research use validity tests, reliability tests, classical assumption tests, T tests, and F tests. The results of this study show that there is a positive and significant influence of discount vouchers on repurchase interest, there is a positive and significant influence of online customer reviews on interested in buying again. Then the research results concluded that simultaneously there was a positive

Artha Sanggraha Shell Gas Station Business Unit its main activity is to distribute or sell fuel oil to the general public, especially for fueling people's or private vehicles. To find out how much knowledge the work environment and job training on employee performance. This study uses quantitative research methods using saturated sampling techniques to determine the effect between the three independent and dependent variables using descriptive methods in derived research data. Then research variables such as validity test, reliability test, normality test and classical assumptions are carried out. In testing the description of this data, researchers manage to find out the description or condition of the respondents who were sampled in this study. t value count 4.503> t table 2.00758, significant 0.00 <0.05 accepted. the value of t count 4,298> t table 310,883 significant 0.00 <0.05, accepted. all alpha Rhitung 0.05> Rtabel 0.2732 valid. the value of F count 310,883 F < table 3.18, significance 0.00 <0.05 valid. that work environment variables and job training together affect employee performance.

This research aims to determine the influence of Leadership style and Work Discipline on Employee Performance at PT. Wita Kharisma Jaya Bersama Bekasi West Java. The method used is a quantitative method with a descriptive approach. The sampling technique used was Non Probability sampling with a sample of 65 respondents. In collecting data using observation techniques and distributing questionnaires. Data analysis uses validity tests, reliability tests, classical assumption tests, regression analysis, correlation coefficient analysis, coefficient of determination analysis, and hypothesis testing. The results of this research are that leadership style  has a significant effect on employee performance with the regression equation Y = 10,933 + 0.744 X1. The correlation coefficient value for the Leadership style variable is 0.829, meaning that the two variables have a very  strong level of relationship with a coefficient of determination of 68.7%. Hypothesis testing obtained a value of tcount > ttable or (11.751 > 0.244). Thus Ho1 is rejected and Ha1 is accepted. This means that there is a significant influence between Leadership style and Employee Performance. Work Discipline has a significant effect on Employee Performance with the regression equation Y = 5.933 + 0.841 X2. The Work Discipline correlation coefficient value is 0.878, meaning that the two variables have a very strong level of relationship with a coefficient of determination of 77.1%. Hypothesis testing obtained a value of tcount > ttable or (14.549 > 0.244). Thus, H02 is rejected and Ha2 is accepted, meaning that there is a significant influence between Work Discipline on Employee Performance. Leadership style and Work Discipline have a significant effect on employee performance with the regression equation Y= 4.939 + 0.291 X1 + 0.583 X2. The correlation coefficient value is 0.897, meaning that the independent variable and the related variables have a very strong level of relationship with a coefficient of determination of 80.4%. Hypothesis testing obtained a value of fcount > ftable or (127.119 > 3.14). Thus, Ho3 is rejected and Ha3 is accepted, meaning that there is a significant simultaneous influence between Leadership style and Work Discipline on Employee Performance at PT. Wita Kharisma Jaya Bersama Bekasi West Java.

This research aims to analyze the influence of competence, intrinsic motivation and emotional intelligence on the performance of Burger King Semarang employees. The method used was quantitative with a sample of 109 respondents using purposive sampling technique. Data analysis includes descriptive analysis of variables, classical assumption tests (normality, heteroscedasticity and multicollinearity), multiple linear regression analysis, as well as t tests, f tests and coefficient of determination tests. The research results show: (1) The t test shows that competence (tcount = 0.002 > ttable 0.05) and emotional intelligence (tcount = 0.000 < ttable 0.05) have a positive and significant effect on employee performance. (2) The F test shows the value of Fcount = 0.000 < Ftable = 0.05, indicating that simultaneously competence, intrinsic motivation and emotional intelligence have a significant effect on employee performance. (3) The coefficient of determination (R² = 0.979) shows that 97.9% of the variation in employee performance can be explained by the variables of competence, intrinsic motivation and emotional intelligence, while the remaining 2.1% is influenced by other variables such as work experience, incentives and promotions. position.      

This research aims to determine the effect of workload and compensation on employee performance at Shopee Express Munda, Bima City. The research instrument used in this research was a Liker scale questionnaire. The population used in this research was all Shopee Express employees in Bima City, 56 respondents and a sample of 56 people. The sampling technique was carried out using the saturated sampling method. The data in this research was collected by observation, interviews, questionnaires and literature study. Then the data obtained was analyzed using validity tests, reliability tests, classical assumption tests, multiple linear regression, multiple correlation coefficients, determination tests, t tests and f tests. With the help of SPSS version 26. The results of the research show that 1) Workload does not have a significant effect on employee performance at Shopee Express Mpunda, Bima City, 2) Compensation has a significant effect on employee performance at Shopee Express Mpunda, Bima City. 3) Workload and Compensation have a significant effect on Employee Performance at Shopee Express Mpunda Bima City.

This research aims to identify and analyze effective tactics used by teachers in increasing the learning motivation of fifth grade students at Tempel Elementary School. Using a qualitative approach with a case study method, data was collected through classroom observations, in-depth interviews, and document analysis. The research results show that several effective tactics include: (1) Project-Based Learning Approach which involves students in practical and relevant activities, (2) Use of varied learning media such as educational videos and teaching aids to make lessons more interesting, (3) Providing Constructive Feedback that helps students feel valued and motivated, (4) Creation of a Positive and Supportive Classroom Environment that makes students feel safe to participate, and (5) Use of Interactive Learning Methods such as group discussions and educational games that increase students' active participation. These findings indicate that these strategies effectively increase students' learning motivation, which contributes to increasing their participation, interest and learning outcomes. This research provides practical implications for teachers in developing effective teaching strategies and becomes a reference for developing teacher training programs and educational policies that support the creation of a learning environment that motivates students.