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Correspondence administration activities play an important role in supporting the smooth operation of the school. At UPT SMP Negeri 27 Medan, manual management of correspondence previously caused various obstacles such as delays in letter distribution and difficulties in tracking archives. Therefore, a more effective and efficient correspondence management system is needed. This study aims to describe the implementation of a correspondence management system in improving administrative performance at UPT SMP Negeri 27 Medan. This study uses a qualitative descriptive approach with observation, interview, and documentation techniques. The results of the study indicate that the process of receiving and recording incoming letters has been running according to procedures and facilitates information management. The disposition of letters is carried out systematically and on target by the school leadership. The preparation and recording of outgoing letters is carried out by paying attention to good administrative rules. In addition, archiving, maintenance, and destruction of archives have begun to be carried out digitally, thereby increasing the efficiency and speed of administrative services.

A good archive storage system can be an indicator that a company has done good archive management. If the archive storage system in a company is not well organized, employees will find it difficult to find the documents needed in a short time. The purpose of this research is to find out the storage system used and the steps in storing and finding dynamic archives in one of the companies engaged in insurance. This research uses qualitative methods with data collection techniques through observation, interviews, and documentation, and uses non-probability sampling techniques. The results showed that active dynamic archive storage uses a sequential number storage system. However, some parts use two storage systems depending on the  document type. Storing dynamic archives consists of three steps: checking, sorting, and storing. For the step of finding back dynamic archives, there are two ways: manually and digitally. However, no system manages dynamic archives to speed up the retrieval of dynamic archives. For archives that have become inactive archives, they will be submitted to the General Section for further storage at the vendor.

Photography is one of the new avenues of service and business, some have made a hobby of photography a lucrative profession. They should be prepared to compete with other companies of the same kind by creating a good image of the consumer, providing quality of service and increasing innovation and creativity in order to create different photo concepts and attract consumers. The strategy became the main idea of Hero Photography to develop a business in photographic services. Hero Photography tried to adapt and compensate by coming up with a strategy that would attract consumers.These research methods use descriptive qualitative, with the aim of providing an idea and an explanation as to how startegi services Hero Photography in the interest of consumers. The study uses primary data sources as data obtained from informers and secondary data from archive or documents, journals, and various archival files of Hero Photography. Data collection techniques through observation, interview and documentary. At verifying data data using triangulation of methods and source triangulation using data analysis techniques of reposing data, presenting data, and summarizing data.Research has shown that the concept of sustainable excellence is influenced by the quality of the product, in this case, a superior photograph of adequate human resources capable with an obvious market target. The performance of the sale of Hero Photography was influenced by a marketing strategy with a concept of 4P (Price, Place. Product, Product), among other things is photographic quality, aesthetic quality good photo quality in terms of aesthetically pleasing clients who are less likely to use hero photography services. Strategic places like the old city become the attraction of visitors to capture the moment. Promotion became a strategy by using social media asa tool for promotion and offering online photo services by viewing affordable prices as one of the preferred customers to use the Hero Photography photo service.