Supadi Supadi
This study aims to analyze the strategy of using artificial intelligence using ChatGPT to improve the efficiency of education management in the era of technological transformation. This research uses qualitative methods, especially using a case study approach that focuses on educational institutions that have integrated artificial intelligence technology. Data was collected through comprehensive interviews with relevant stakeholders, observations related to technology implementation, and analysis of documentation related to managerial policies and practices. Techniques for data analysis are carried out thematically to distinguish patterns in innovative strategies in digital education. The findings show that the application of artificial intelligence through ChatGPT significantly improves management efficiency by automating administrative tasks, facilitating data-driven decision-making, and encouraging increased adaptive interaction in learning environments. This research offers valuable insights for education administrators in formulating innovation strategies based on artificial intelligence to accelerate technological transformation in the education sector.