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The rapid digital transformation in Indonesia has intensified the need for robust personal data protection, particularly through the mechanism of the Data Protection Impact Assessment (DPIA) as stipulated in Law Number 27 of 2022 concerning Personal Data Protection (PDP Law). This study employs a normative juridical and qualitative approach to examine the role of DPIA as a key instrument in identifying, evaluating, and mitigating privacy risks in high-risk personal data processing activities. The findings reveal that although DPIA represents a significant normative advancement, its implementation faces major challenges, including the absence of detailed technical regulations, limited institutional capacity, and insufficient data subject involvement. By comparing international best practices, this research highlights the urgent need to strengthen regulatory frameworks, enhance digital and privacy literacy, and develop a collaborative ecosystem to optimize the DPIA function. Normative recommendations are formulated to reinforce DPIA as a risk management tool and a safeguard for privacy rights, aiming to foster a secure and trustworthy digital ecosystem amid ongoing digital transformation.

The protection of personal data privacy rights has become a crucial issue in the digital age. This research aims to analyze the effectiveness of digital applications in increasing public awareness regarding the importance of personal data protection and its legal implications. The research method employed is a literature study with a normative juridical approach, analyzing relevant laws and regulations on personal data protection, literature studies, and an analysis of the features of digital applications that focus on privacy education and control. The results of the study indicate that digital applications have significant potential in raising public awareness through the provision of easily accessible information, visualization of risks, and consent control mechanisms for data usage. However, their effectiveness heavily relies on intuitive interface design, clear and concise information delivery, and developers' compliance with personal data protection principles. This research recommends the need for more comprehensive regulations to ensure the quality standards and accountability of digital applications in educating the public about personal data privacy rights, as well as encouraging collaboration between developers, the government, and civil society organizations to create a safer and more privacy-aware digital ecosystem.