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Nihayatin Nuril Fatchiyah; Fauzia Miftakhul Jannah; Eva Dwi Kurniawan

Jurnal Manajemen Pariwisata dan Perhotelan 2024 International Forum of Researchers and Lecturers

The mutual influence relationship between literature and tourism occurs in creative inspiration and destination promotion. An interdisciplinary approach is needed to understand the contributions of both. Laskar Pelangi, by Andrea Hirata, is an example of literary success in promoting Bangka Belitung. This research aims to examine the tourism values in this novel and in the context of how literary works are able to increase the popularity of the destination. This research uses qualitative methods with a hermeneutical approach. The findings of this research conclude that the value of tourism in the novel Laskar Pelangi is reflected through natural beauty, cultural richness and emotional experiences. This has the potential to increase the popularity of tourist destinations, especially in Bangka Belitung.    

Rosana Farah Widuri; Nadila Frida Natasya; Eva Dwi Kurniawan

Jurnal Manajemen Pariwisata dan Perhotelan 2024 International Forum of Researchers and Lecturers

This research aims to determine the motivation of the main character to travel to Europe in the novel 2,578.0 KM by Ayu Nugraheni. This novel tells about the motivation of the two main characters who both have problems and divert these problems by going on a tour of Europe. This research method is descriptive qualitative with data collection techniques using notes and reading novels which are the research object. Aspects such as internal conflict, relationships between characters, and story development are also considered to understand the motivation for the main character's trip to Europe in the context of the story. The results of the research describe the characters of Juni and Elio, as well as their motivation for traveling to Europe on the overall development of the story.    

Akbar Muttaqin; Dinavianti Dinavianti; Parrant Oryza Sativa; Eva Dwi Kurniawan

Jurnal Manajemen Pariwisata dan Perhotelan 2024 International Forum of Researchers and Lecturers

This research aims to find out and find solutions experienced by the main character named Axel in dealing with stress and ways to overcome it. The novel chosen as the main focus is called Sunset In Weh Island by Aida M.A. This novel tells the story of a boy named Axel who was experiencing stress and many negative feelings, and is trying to find a way to calm his mind. He found the calming down method he needed after his trip to Weh Island. In this research, the descriptive method is used. It's a research method that relies on observations of documents, in this case a novel and some previous research articles. The approach method used is a hermeneutic approach. The data collection method uses reading techniques and note-taking techniques. The results obtained from this research are that the character Axel succeeded in overcoming the stress-causing problems he had because he went on a tourism trip.    

Seli Septiani; Fresty Mulia Cahyani; Eva Dwi Kurniawan

Jurnal Manajemen Kreatif dan Inovasi 2023 International Forum of Researchers and Lecturers

Abstract.This research aims to describe UMKM marketing strategies in a literary work. The literary work used in this research is a novel entitled Swarna Alor by Dyah Prameswarie. The method used is a qualitative method with a descriptive approach. The results of this research show that the people of Alor Island have great potential to develop the village economy through UMKM. Supporting factors in community development in the economic sector include abundant natural resources and fairly high community participation. Meanwhile, the inhibiting factor is limited marketing facilities

Ardi Subakti; Adam Irnandito Syahrizal; Eva Dwi Kurniawan

Jurnal Manajemen Kreatif dan Inovasi 2023 International Forum of Researchers and Lecturers

A good company is one that takes care of its employees. If employees feel uncomfortable working in the company, it can cause the risk of employee turnover intention in a company. A high turnover intention rate can hinder the achievement of company goals. Supriadi, Trang, and Rogi (2021:1217) explain that turnover intention is a situation where employees of an organization have plans to leave their jobs, or the tendency for employees to voluntarily stop working from their jobs according to their own choice. In the novel Resign by Almira Bastari tells the story of an employee who is tired of working from a company and wants to Resign from the company immediately. From the novel, the researcher aims to analyze the factors that cause the turniver intention of company employees in the novel using qualitative descriptive methods. Qualitative descriptive method is a research procedure that can produce descriptive data in the form of written or spoken words of people and behavior that has been observed (Moleong, 2018: 4). The results of the analysis that has been carried out by researchers found that there are 4 factors that cause turnover intention in the novel, namely workload, job satisfaction, unsupportive leadership style, and compensation. The conclusion of this study is that a company cannot run without employees, therefore to achieve the goals of the company, it is important for companies to pay attention to the condition of their employees so that employees can work as much as possible and reduce the risk of turnover intention in the company.

Freedianingtias Subekti; Sophia Puspita Ningrum; Eva Dwi Kurniawan

Jurnal Manajemen Kreatif dan Inovasi 2023 International Forum of Researchers and Lecturers

This study aims to determine the Business Competition in the Novel Gadis Kretek by Ratih Kumala. The novel was published in 2012. The data collection techniques used are reading techniques and analyzing techniques. The method used in this research is qualitative method and descriptive analysis method. The source of data used in this research is the literary work of the novel Gadis Kretek by Ratih Kumala. Based on the results of the study, it can be concluded that there are factors that affect business competition in the Gadis Kretek Novel, namely industry competition, bargaining power of buyers, and the threat of substitute products.