Optimizing the Role of the Master of Ceremony in Hybrid Events: Strategic Approaches for Effective Communication

Annisa ; Nur Annisa Khoiriyah ; Moh Muslimin ; Agus Baihaqi
Busyro : Jurnal Dakwah dan Komunikasi Islam 📅 2025 Vol 6, No 2 🔗 DOI: 10.55352/kpi.v6i2.1698
Abstract
In the digital era, hybrid events are an innovative solution in combining two elements, namely physical and virtual audiences. This research aims to analyze the role of MC in maximizing audience engagement through effective communication strategies. Using a qualitative descriptive approach with a case study design at several hybrid events. Data collection through observation, interviews and documentation. The research results show that the MC has a very strategic role as the main key in an event. Challenges faced by MC include technical obstacles, involvement of both audiences, and sudden changes to the event schedule. The strategies used to create effective communication include inclusive communication, improvising, two-way interaction, appropriate time management, and the use of nonverbal communication which have proven effective in creating a more interactive and inclusive event atmosphere. This research provides practical guidance and enriches the literature. However, limitations in case coverage and research methods indicate the need for further studies with a more comprehensive approach for more representative results.
Keywords
Acara Hybrid; Audiens;MC; Strategi Komunikasi
How to Cite

Annisa, et al. (2025). Optimizing the Role of the Master of Ceremony in Hybrid Events: Strategic Approaches for Effective Communication. Busyro : Jurnal Dakwah dan Komunikasi Islam, 6(2). https://doi.org/10.55352/kpi.v6i2.1698

Annisa, Nur Annisa Khoiriyah; Moh Muslimin; Agus Baihaqi, "Optimizing the Role of the Master of Ceremony in Hybrid Events: Strategic Approaches for Effective Communication," Busyro : Jurnal Dakwah dan Komunikasi Islam, vol. 6, no. 2, 2025.

Annisa, Nur Annisa Khoiriyah; Moh Muslimin; Agus Baihaqi. "Optimizing the Role of the Master of Ceremony in Hybrid Events: Strategic Approaches for Effective Communication." Busyro : Jurnal Dakwah dan Komunikasi Islam, vol. 6, no. 2, 2025.

Annisa, Nur Annisa Khoiriyah; Moh Muslimin; Agus Baihaqi. "Optimizing the Role of the Master of Ceremony in Hybrid Events: Strategic Approaches for Effective Communication." Busyro : Jurnal Dakwah dan Komunikasi Islam 6, no. 2 (2025).

Annisa, et al. (2025) 'Optimizing the Role of the Master of Ceremony in Hybrid Events: Strategic Approaches for Effective Communication', Busyro : Jurnal Dakwah dan Komunikasi Islam, 6(2). doi: 10.55352/kpi.v6i2.1698.

Annisa, Nur Annisa Khoiriyah; Moh Muslimin; Agus Baihaqi. Optimizing the Role of the Master of Ceremony in Hybrid Events: Strategic Approaches for Effective Communication. Busyro : Jurnal Dakwah dan Komunikasi Islam. 2025;6(2).

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