Penerapan Digital Marketing Sebagai Strategi Pemasaran Guna Meningkatkan Daya Saing UMKM Syariah

The application of digital marketing has become an important strategy for sharia MSMEs in facing competition in the digital era. In this context, the use of social media, Search Engine Optimization (SEO), and data analysis are key elements in increasing visibility, expanding markets, and building closer relationships with consumers. This research aims to explore how the application of digital marketing can increase the competitiveness of sharia MSMEs, with a focus on the use of social media, SEO and data analysis as the main strategies. The aim is to provide practical guidance for sharia MSMEs in utilizing digital technology for sustainable business growth. This study uses a qualitative research method based on literature review, by collecting and analyzing information from reliable sources such as academic journals, reference books, and related statistical data. The data obtained is used to support the analysis of the implementation of digital marketing and its impact on sharia MSMEs. The research results show that the use of social media is effective in increasing visibility and interaction with consumers, while SEO optimization can increase website traffic and online exposure for MSMEs. Data analysis through tools such as Google Analytics provides deep insights into consumer behavior and marketing campaign performance, allowing MSMEs to optimize their strategies more efficiently and on target..
Keywords: Strategy, Digital Marketing, Sharia MSMEs.