Implementasi Kinerja Operasional dan Kepuasan Pelanggan Terhadap Tingkat Penjualan : (Studi Kasus Konter Hp D’One Acc)

Muhammad Rifki Damanik ; Sri Ramadhani
JURNAL MANAJEMEN DAN BISNIS EKONOMI 📅 2024 Vol 2, No 4 🔗 DOI: 10.54066/jmbe-itb.v2i4.2553
Abstract
This study aims to analyze the impact of operational performance implementation and customer satisfaction on sales levels, with a case study on the D'One Acc Cellphone Counter. Operational performance includes internal process efficiency, quality control, and technology use, while customer satisfaction includes product quality, service, and customer experience. This study uses a quantitative method with a survey approach to collect data from customers and employees of the D'One Acc Cellphone Counter. The results of the analysis showed that there was a significant positive relationship between operational performance and customer satisfaction levels. In addition, customer satisfaction has a positive effect on sales levels. Good operational performance improves the quality of products and services, which in turn increases customer satisfaction and drives higher sales. These findings underscore the importance of integrating effective operational strategies and focusing on customer satisfaction to achieve increased sales. This research provides insight for the management of D'One Acc Hp Counters in formulating better strategies to improve operational performance and customer satisfaction, as well as maximize sales potential.
 
Keywords
Operational performance; Customer satisfaction; Sales rate; HP D'One Acc counter; Internal process efficiency
How to Cite

Muhammad Rifki Damanik & Sri Ramadhani (2024). Implementasi Kinerja Operasional dan Kepuasan Pelanggan Terhadap Tingkat Penjualan : (Studi Kasus Konter Hp D’One Acc). JURNAL MANAJEMEN DAN BISNIS EKONOMI, 2(4). https://doi.org/10.54066/jmbe-itb.v2i4.2553

Muhammad Rifki Damanik; Sri Ramadhani, "Implementasi Kinerja Operasional dan Kepuasan Pelanggan Terhadap Tingkat Penjualan : (Studi Kasus Konter Hp D’One Acc)," JURNAL MANAJEMEN DAN BISNIS EKONOMI, vol. 2, no. 4, 2024.

Muhammad Rifki Damanik; Sri Ramadhani. "Implementasi Kinerja Operasional dan Kepuasan Pelanggan Terhadap Tingkat Penjualan : (Studi Kasus Konter Hp D’One Acc)." JURNAL MANAJEMEN DAN BISNIS EKONOMI, vol. 2, no. 4, 2024.

Muhammad Rifki Damanik; Sri Ramadhani. "Implementasi Kinerja Operasional dan Kepuasan Pelanggan Terhadap Tingkat Penjualan : (Studi Kasus Konter Hp D’One Acc)." JURNAL MANAJEMEN DAN BISNIS EKONOMI 2, no. 4 (2024).

Muhammad Rifki Damanik & Sri Ramadhani (2024) 'Implementasi Kinerja Operasional dan Kepuasan Pelanggan Terhadap Tingkat Penjualan : (Studi Kasus Konter Hp D’One Acc)', JURNAL MANAJEMEN DAN BISNIS EKONOMI, 2(4). doi: 10.54066/jmbe-itb.v2i4.2553.

Muhammad Rifki Damanik; Sri Ramadhani. Implementasi Kinerja Operasional dan Kepuasan Pelanggan Terhadap Tingkat Penjualan : (Studi Kasus Konter Hp D’One Acc). JURNAL MANAJEMEN DAN BISNIS EKONOMI. 2024;2(4).

Artikel Terkait

Pengaruh Gaya Kepemimpinan Transformasional, Motivasi Kerja, dan Disiplin Kerja terhadap Kinerja Guru pada Sekolah Menengah Kejuruan SMK Negeri 1 Musuk Boyolali

Siti Musarofah; Listyowati Puji Rahayu; Luki Sri Anggoro Wati

Pengaruh Budaya Organisasi dan Kepemimpinan terhadap Disiplin Kerja pada Pegawai Kantor Kecamatan Woja

Ferdiansyah Ferdiansyah; Irwansyah Irwansyah; Firmansyah Firmansyah

Evaluating Efficiency, Effectiveness, and Consistency in Goods Procurement Standard Operating Procedures: A Case Study of the Purchasing Department at The Oberoi Beach Resort, Bali

Ni Ketut Ayu Ulan Sari; Wayan Suryathi; I Nyoman Hendra Laksmana

Pengaruh Content Marketing dan Hedonic Motivation terhadap Impulse Buying di Tiktok pada Mahasiswa STIE Yapis Dompu

Rian Anggriani; Yeyen Suhaety; Firmansyah Firmansyah

Pengaruh Transparansi dan Kompetensi Aparatur Desa terhadap Efektivitas Pengelolaan Dana Desa di Desa Blubuk Kecamatan Losari Kabupaten Brebes

Heni Anggraeni; Akbar NPD Wahana; Ari Kristiana; Slamet Bambang Riono

Pengaruh Green Leadership dan Community Involvement terhadap Green Performance Dimediasi oleh Employee Engagement

Synda Lailatus Nadiva; Mulyono Mulyono; Choirul Anam
Tren Sitasi Jurnal