Penerapan Metode Design Thinking untuk Perancangan UI/UX Website MARQETIQ

Anansyah Wira Diharja ; Riyan Abdul Aziz ; Muhammad Setiyawan
JURNAL PENELITIAN SISTEM INFORMASI 📅 2024 Vol 2, No 3 🔗 DOI: 10.54066/jpsi.v2i3.2351
Abstract
In the rapidly evolving digital era, the digital marketing service industry in Indonesia faces the challenge of providing more effective and relevant solutions amid intense competition. This research utilizes the Design Thinking methodology to develop the UI/UX of the MARQETIQ website, aiming to enhance user experience by offering digital marketing services tailored to clients' specific needs. Through the five stages of Design Thinking: Empathize, Define, Ideate, Prototype, and Test. The researchers gained deep insights into user needs, formulated key problems, and created and tested innovative design solutions. The research findings indicate that this approach successfully resulted in a more intuitive and responsive website, facilitated the ordering process, and improved client satisfaction and loyalty. These findings demonstrate that applying the Design Thinking approach can significantly enhance user experience and the relevance of services in a digital marketing platform..
 
 
Keywords
Design Thinking; UI/UX; Digital Marketing; User Experience
How to Cite

Anansyah Wira Diharja, et al. (2024). Penerapan Metode Design Thinking untuk Perancangan UI/UX Website MARQETIQ . JURNAL PENELITIAN SISTEM INFORMASI, 2(3). https://doi.org/10.54066/jpsi.v2i3.2351

Anansyah Wira Diharja; Riyan Abdul Aziz; Muhammad Setiyawan, "Penerapan Metode Design Thinking untuk Perancangan UI/UX Website MARQETIQ ," JURNAL PENELITIAN SISTEM INFORMASI, vol. 2, no. 3, 2024.

Anansyah Wira Diharja; Riyan Abdul Aziz; Muhammad Setiyawan. "Penerapan Metode Design Thinking untuk Perancangan UI/UX Website MARQETIQ ." JURNAL PENELITIAN SISTEM INFORMASI, vol. 2, no. 3, 2024.

Anansyah Wira Diharja; Riyan Abdul Aziz; Muhammad Setiyawan. "Penerapan Metode Design Thinking untuk Perancangan UI/UX Website MARQETIQ ." JURNAL PENELITIAN SISTEM INFORMASI 2, no. 3 (2024).

Anansyah Wira Diharja, et al. (2024) 'Penerapan Metode Design Thinking untuk Perancangan UI/UX Website MARQETIQ ', JURNAL PENELITIAN SISTEM INFORMASI, 2(3). doi: 10.54066/jpsi.v2i3.2351.

Anansyah Wira Diharja; Riyan Abdul Aziz; Muhammad Setiyawan. Penerapan Metode Design Thinking untuk Perancangan UI/UX Website MARQETIQ . JURNAL PENELITIAN SISTEM INFORMASI. 2024;2(3).

Artikel Terkait

Penerapan Business Intelligence pada Visualisasi Data Produksi Film Horor

Geovani Haryo Saputra; Darius Andana Haris; Meirista Wulandari

Perancangan Sistem Informasi Pelayanan Data Berbasis Web Pada Stasiun Klimatologi Kelas II Jambi

Ade Novia Maulana; Putri Yani Anjali; Nadia Syahira; Dewi Lupiani; Dhian Kurnia Ferdiansyah Irawan; Putra Dwi Pratama Lubis; Ali Imron

Analisis Tingkat Kematangan (Maturity Level) Layanan TI Menggunakan ITIL V4 pada PT Pertamina Patra Niaga Regional Sumbagsel

Mutiara Astri Pradina; Dicky Pratama

Analisis Kualitas Website Universitas Graha Karya Menggunakan Metode WebQual 4.0 dan Importance Performance Analysis (IPA)

Muhamad Ihsan Suzeta; Setiawan Assegaf; Joni Devitra

Perancangan dan Implementasi Game Edukasi Interaktif Berbasis Web sebagai Media Pembelajaran Taman Kanak-Kanak

Tan, Kezia Sherafim Evangelista; Toni Wijarnoko Adi Putra; Budi Hartono

Pengembangan Sistem Informasi Pelayanan Publik Digital Berbasis Website di Kelurahan Pontap Kota Palopo

Arfanita Indriyani Arifin; Isdayani B.; Sahrir Sahrir
Tren Sitasi Jurnal