An Integrated Framework of Enterprise Architecture and Artificial Intelligence for Optimizing Strategic Decision Making in Digital Service Oriented Organizations

This research explores the integration of Enterprise Architecture (EA) and Artificial Intelligence (AI) to optimize strategic decision-making in digital service-oriented organizations. These organizations often face challenges such as fragmented decision-making due to disconnected IT systems and limited data-driven insights. The objective of the study is to develop an integrated framework that combines EA and AI to enhance decision-making accuracy, operational efficiency, and strategic alignment. The study employs design science research methodology, involving the development of the framework, expert validation, and testing in simulated organizational scenarios. The findings reveal that the integrated framework improves decision-making by providing real-time, data-driven insights, predictive analytics, and better alignment with organizational goals. AI's role in analyzing large datasets and generating actionable insights allows decision-makers to anticipate future trends and make more informed decisions. The framework significantly outperforms traditional EA approaches, particularly in terms of predictive decision support and adaptive intelligence. The study concludes that the integration of EA and AI provides a robust solution for organizations looking to improve strategic decision-making, enhance operational efficiency, and stay competitive in dynamic business environments.