Technological Convergence, Media Power, and Political Influence in Bangladesh: Analyzing the Interplay between Traditional Media and Social Platforms

The accelerated interaction between the traditional and digital media has radically changed the power structures of political communication and media in the Global South. Objective: This study aims to explore the impact of media technology convergence and political power in Bangladesh, focusing on the interaction between traditional media and social media within the context of a political system characterized by electoral authoritarianism, media monopoly, and state surveillance of cyberspace. The study is important as it reveals how the power structures of political communication are changing in the Global South, particularly in Bangladesh. Methodology: The research employs a qualitative approach, relying on secondary literature analysis, policy analysis, and empirical findings from recent studies. The approach is grounded in media convergence theories, political economy of communication, hybrid media systems, and platform power to analyze the interaction between political actors, media organizations, and digital platforms in shaping and governing political narratives. Findings: The study identifies four key dynamics: platformization of traditional media, reconfiguration of agenda-setting power, strategic utilization of social platforms by political elites, and the increase in surveillance, censorship, and self-censorship in digital spaces. The primary finding shows that while media convergence was expected to democratize political communication, in Bangladesh, it has instead resulted in an asymmetric distribution of power that favors political and corporate elites, restricting freedom of journalism and civil expression. Implications: The findings of this research have implications for media governance and democratic accountability. The study suggests the need for better media governance to ensure democratic accountability and freedom of expression, offering a Global South perspective on convergent media power. Originality: This research makes an original contribution to the field of media and communication studies by highlighting how media convergence in the Global South exacerbates power imbalances and limits freedom. Focusing on Bangladesh, the study offers a unique perspective compared to previous research, which has predominantly focused on Western contexts.