From Prediction to Generation: A Literature Review on the Role of Generative AI in Enhancing Organizational Problem-Solving Dynamics

Eri Kusnanto ; Rizal ; Muhammad
International Journal of Business, Marketing, Econ... 📅 2025 Vol 2, No 1 🔗 DOI: 10.70142/ijbmel.v2i1.445
Abstract
This qualitative literature review explores the transformative role of generative artificial intelligence (GenAI) in reshaping organizational problem-solving. Moving beyond prediction, GenAI supports ideation, design, and decision-making by enhancing exploration, reducing cognitive constraints, and enabling hybrid human-machine intelligence. Drawing on recent studies in strategic management, organizational learning, and AI innovation, this review synthesizes evidence of GenAI’s capacity to augment creativity, frame redefinition, and solution diversity. The findings highlight both opportunities—such as improved search efficiency and strategic adaptability—and challenges, including algorithmic opacity, trust issues, and socio-technical complexity. Ultimately, GenAI represents a generative shift in how organizations define problems and pursue innovation, requiring thoughtful integration to maximize its cognitive and strategic value
Keywords
Generative Artificial Intelligence; Organizational Problem-Solving; Hybrid Intelligence; Strategic Decision-Making; Cognitive Augmentation
How to Cite

Eri Kusnanto, et al. (2025). From Prediction to Generation: A Literature Review on the Role of Generative AI in Enhancing Organizational Problem-Solving Dynamics. International Journal of Business, Marketing, Economics & Leadership (IJBMEL), 2(1). https://doi.org/10.70142/ijbmel.v2i1.445

Eri Kusnanto; Rizal, Muhammad, "From Prediction to Generation: A Literature Review on the Role of Generative AI in Enhancing Organizational Problem-Solving Dynamics," International Journal of Business, Marketing, Economics & Leadership (IJBMEL), vol. 2, no. 1, 2025.

Eri Kusnanto; Rizal, Muhammad. "From Prediction to Generation: A Literature Review on the Role of Generative AI in Enhancing Organizational Problem-Solving Dynamics." International Journal of Business, Marketing, Economics & Leadership (IJBMEL), vol. 2, no. 1, 2025.

Eri Kusnanto; Rizal, Muhammad. "From Prediction to Generation: A Literature Review on the Role of Generative AI in Enhancing Organizational Problem-Solving Dynamics." International Journal of Business, Marketing, Economics & Leadership (IJBMEL) 2, no. 1 (2025).

Eri Kusnanto, et al. (2025) 'From Prediction to Generation: A Literature Review on the Role of Generative AI in Enhancing Organizational Problem-Solving Dynamics', International Journal of Business, Marketing, Economics & Leadership (IJBMEL), 2(1). doi: 10.70142/ijbmel.v2i1.445.

Eri Kusnanto; Rizal, Muhammad. From Prediction to Generation: A Literature Review on the Role of Generative AI in Enhancing Organizational Problem-Solving Dynamics. International Journal of Business, Marketing, Economics & Leadership (IJBMEL). 2025;2(1).

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