Pengaruh Influncer, Hedonic Shopping Motive, Dan Impulse Buying Terhadap Keputusan Pembelian Pada Pengguna Tiktok Shop Di Jabodetabek

Putri Chindy Narawati ; Adryan Rachman
Master Manajemen 📅 2024 Vol 2, No 1 🔗 DOI: 10.59603/masman.v2i1.292
Abstract
This research was conducted because the researcher saw an interest in purchasing on the TikTok Shop platform. This study has a purpose to understand the influence of influencers and hedonic shopping motivation on Impulse Purchases and the influence of Impulse Buying, Influencers and Hedonic Shopping Motivation on Purchasing Decisions at Tiktok Shop in Jabodetabek. This study uses purposive sampling and probability sampling techniques by taking 170 samples of TikTok Shop user respondents in JABODETABEK. Data collection using the G-form tool with a statement questionnaire with 4 levels of linear scale. This study uses PLS-SEM techniques in hypothesis testing and data validity. The conclusion obtained from this study is that hedonic shopping motivation in TikTok Shop users and Influencers used by TikTok Shop can influence user purchases, but TikTok Shop must re-improve strategies to increase impulse purchases in its users.
Keywords
Hedonic shopping; Impulse buying; Influencer; Motivation purchase decision; TikTok Shop
How to Cite

Putri Chindy Narawati & Adryan Rachman (2024). Pengaruh Influncer, Hedonic Shopping Motive, Dan Impulse Buying Terhadap Keputusan Pembelian Pada Pengguna Tiktok Shop Di Jabodetabek. Master Manajemen, 2(1). https://doi.org/10.59603/masman.v2i1.292

Putri Chindy Narawati; Adryan Rachman, "Pengaruh Influncer, Hedonic Shopping Motive, Dan Impulse Buying Terhadap Keputusan Pembelian Pada Pengguna Tiktok Shop Di Jabodetabek," Master Manajemen, vol. 2, no. 1, 2024.

Putri Chindy Narawati; Adryan Rachman. "Pengaruh Influncer, Hedonic Shopping Motive, Dan Impulse Buying Terhadap Keputusan Pembelian Pada Pengguna Tiktok Shop Di Jabodetabek." Master Manajemen, vol. 2, no. 1, 2024.

Putri Chindy Narawati; Adryan Rachman. "Pengaruh Influncer, Hedonic Shopping Motive, Dan Impulse Buying Terhadap Keputusan Pembelian Pada Pengguna Tiktok Shop Di Jabodetabek." Master Manajemen 2, no. 1 (2024).

Putri Chindy Narawati & Adryan Rachman (2024) 'Pengaruh Influncer, Hedonic Shopping Motive, Dan Impulse Buying Terhadap Keputusan Pembelian Pada Pengguna Tiktok Shop Di Jabodetabek', Master Manajemen, 2(1). doi: 10.59603/masman.v2i1.292.

Putri Chindy Narawati; Adryan Rachman. Pengaruh Influncer, Hedonic Shopping Motive, Dan Impulse Buying Terhadap Keputusan Pembelian Pada Pengguna Tiktok Shop Di Jabodetabek. Master Manajemen. 2024;2(1).

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