Analisis Studi Kelayakan Bisnis UMKM Kimbab Makanan Brooh

Nurlia Eka Damayanti ; Ailah Nur Fitriah ; Dhanil Sabarno Jeferson ; Doni Saputra ; Mahwahdah Luviany ; Muhammad Izwan ; Silvana Ryda Marccela ; Muhammad Rifai
Ebisnis Manajemen 📅 2023 Vol 1, No 4 🔗 DOI: 10.59603/ebisman.v1i4.234
Abstract
This business feasibility study aims to analyze the potential and feasibility of establishing a kimbab Mekanan Brooh business. The research method used is descriptive with data collection through observation, survey, and interview. The results of the analysis show that the kimbab market opportunity is quite large seen from the interest and purchasing power of consumers. The marketing strategy is focused on brand image building and menu innovation. Technically, the initial capital is Rp565,000 with a 1-month payback. The form of business entity is an individual business with 7 employees. Financial analysis shows that it is feasible to run with several factors. In conclusion, Mekanan Brooh's kimbab business is worth establishing because it has good prospects in terms of market, technical, management, and financial aspects.
Keywords
Business Feasibility Study; Kimbab
How to Cite

Nurlia Eka Damayanti, et al. (2023). Analisis Studi Kelayakan Bisnis UMKM Kimbab Makanan Brooh. Ebisnis Manajemen, 1(4). https://doi.org/10.59603/ebisman.v1i4.234

Nurlia Eka Damayanti; Ailah Nur Fitriah; Dhanil Sabarno Jeferson; Doni Saputra; Mahwahdah Luviany; Muhammad Izwan; Silvana Ryda Marccela; Muhammad Rifai, "Analisis Studi Kelayakan Bisnis UMKM Kimbab Makanan Brooh," Ebisnis Manajemen, vol. 1, no. 4, 2023.

Nurlia Eka Damayanti; Ailah Nur Fitriah; Dhanil Sabarno Jeferson; Doni Saputra; Mahwahdah Luviany; Muhammad Izwan; Silvana Ryda Marccela; Muhammad Rifai. "Analisis Studi Kelayakan Bisnis UMKM Kimbab Makanan Brooh." Ebisnis Manajemen, vol. 1, no. 4, 2023.

Nurlia Eka Damayanti; Ailah Nur Fitriah; Dhanil Sabarno Jeferson; Doni Saputra; Mahwahdah Luviany; Muhammad Izwan; Silvana Ryda Marccela; Muhammad Rifai. "Analisis Studi Kelayakan Bisnis UMKM Kimbab Makanan Brooh." Ebisnis Manajemen 1, no. 4 (2023).

Nurlia Eka Damayanti, et al. (2023) 'Analisis Studi Kelayakan Bisnis UMKM Kimbab Makanan Brooh', Ebisnis Manajemen, 1(4). doi: 10.59603/ebisman.v1i4.234.

Nurlia Eka Damayanti; Ailah Nur Fitriah; Dhanil Sabarno Jeferson; Doni Saputra; Mahwahdah Luviany; Muhammad Izwan; Silvana Ryda Marccela; Muhammad Rifai. Analisis Studi Kelayakan Bisnis UMKM Kimbab Makanan Brooh. Ebisnis Manajemen. 2023;1(4).

Artikel Terkait

Pengaruh Learning Organization, Work Environment dan Job Satisfaction terhadap Employee Performance

Nabila Julia; Joel Faruk Sofyan

Pengaruh Komunikasi Internal dan Lingkungan Kerja Melalui Motivasi Bekerja pada Kepuasan Kerja Karyawan

Wanda Wulandari; Joel Faruk Sofyan

Literature Synthesis on Determinants of Sustainable Competitive Advantage in Furniture MSMEs: The Role of Green Innovation, Environmental Performance, and Market Orientation

Excella Cleodora Lamahayu; Febrian Dwi Wijaya; Anna Triwijayati; Catharina Aprilia Hellyani

Pengaruh Lingkungan Kerja dan Motivasi Kerja terhadap Kinerja Karyawan pada PT. Bahari Gembira Ria Jambi

Refi Mariansyah; Rohman Wilian; Dwi Kurniawan

Implementasi Program Orientasi Pegawai Pemerintah dengan Perjanjian Kerja (PPPK) di Badan Pengembangan Sumber Daya Manusia (BPSDM) Provinsi Jambi

Eva Widia; Fitri Chairunnisa; Dessy Elliyana

Peran Kepemimpinan dalam Implementasi Pengawasan Kepada Kinerja Pegawai pada Dinas Tenaga Kerja dan Transmigrasi di UPTD Balai Wasnaker Wilayah 1

Bagas Putra Wicaksana; Moh. Ihsan; Dessy Elliyana
Tren Sitasi Jurnal