Pendampingan Partisipatif Untuk Penguatan Kapasitas Manajerial Dan Digitalisasi UMKM Di Kelurahan Mencirim Binjai Timur

Isnan Sarwo Prasetyo ; Yoni Adelia
Sevaka : Hasil Kegiatan Layanan Masyarakat 📅 2026 Vol 4, No 1 🔗 DOI: 10.62027/sevaka.v4i1.648
Abstract
This community service initiative aims to enhance the managerial capacity and digitalization skills of MSME owners in Mencirim Village, East Binjai. Initial observations revealed five structural issues: weak financial record-keeping, conventional marketing strategies, minimal use of social media for promotion, lack of brand identity, and limited understanding of pricing strategy. The methodology employed a Participatory Action Approach (PAA), encompassing needs identification, structured training, practical workshops, and six weeks of intensive mentoring for 25 MSME participants. Results indicate a substantial increase across all measured indicators: 84% of participants implemented simple bookkeeping, 76% actively used social media for promotion, 72% developed brand identities, and 80% demonstrated improved pricing strategies all surpassing the established targets. Wilcoxon Signed-Rank Test confirmed statistical significance (p < 0.05). The program also fostered entrepreneurial mindset shifts, the formation of local business networks, and the emergence of community-based local leaders. Continuous mentoring and cross-stakeholder collaboration are recommended to sustain long-term economic impact.
Keywords
MSMEs (Micro Small and Medium Enterprises); Marketing Digitalization; Managerial Capacity; Participatory Action Approach (PAA); Financial Record-keeping
How to Cite

Isnan Sarwo Prasetyo & Yoni Adelia (2026). Pendampingan Partisipatif Untuk Penguatan Kapasitas Manajerial Dan Digitalisasi UMKM Di Kelurahan Mencirim Binjai Timur. Sevaka : Hasil Kegiatan Layanan Masyarakat, 4(1). https://doi.org/10.62027/sevaka.v4i1.648

Isnan Sarwo Prasetyo; Yoni Adelia, "Pendampingan Partisipatif Untuk Penguatan Kapasitas Manajerial Dan Digitalisasi UMKM Di Kelurahan Mencirim Binjai Timur," Sevaka : Hasil Kegiatan Layanan Masyarakat, vol. 4, no. 1, 2026.

Isnan Sarwo Prasetyo; Yoni Adelia. "Pendampingan Partisipatif Untuk Penguatan Kapasitas Manajerial Dan Digitalisasi UMKM Di Kelurahan Mencirim Binjai Timur." Sevaka : Hasil Kegiatan Layanan Masyarakat, vol. 4, no. 1, 2026.

Isnan Sarwo Prasetyo; Yoni Adelia. "Pendampingan Partisipatif Untuk Penguatan Kapasitas Manajerial Dan Digitalisasi UMKM Di Kelurahan Mencirim Binjai Timur." Sevaka : Hasil Kegiatan Layanan Masyarakat 4, no. 1 (2026).

Isnan Sarwo Prasetyo & Yoni Adelia (2026) 'Pendampingan Partisipatif Untuk Penguatan Kapasitas Manajerial Dan Digitalisasi UMKM Di Kelurahan Mencirim Binjai Timur', Sevaka : Hasil Kegiatan Layanan Masyarakat, 4(1). doi: 10.62027/sevaka.v4i1.648.

Isnan Sarwo Prasetyo; Yoni Adelia. Pendampingan Partisipatif Untuk Penguatan Kapasitas Manajerial Dan Digitalisasi UMKM Di Kelurahan Mencirim Binjai Timur. Sevaka : Hasil Kegiatan Layanan Masyarakat. 2026;4(1).

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