The Loyalty of K-Pop Fans Enhances the Innovation of Internationally Competitive Souvenirs for Small and Medium Sized Enterprises (SMES) : (A Case Study on Zonnebloem Souvenir)

Restu Millaningtyas ; Sudarmiatin Sudarmiatin
Jurnal Bintang Manajemen (JUBIMA) 📅 2025 Vol 3, No 3 🔗 DOI: 10.55606/jubima.v2i4.3517
Abstract
The K-Pop music industry has experienced tremendous growth and emerged as a global phenomenon, impacting other sectors, including the souvenir industry. The allegiance of devoted K-Pop enthusiasts significantly influences the purchase of memorabilia associated with their heroes. K-Pop memorabilia serves not merely as commodities, but also as emblems of cultural identity for enthusiasts. Consequently, SMEs involved in souvenir production possess significant potential to enhance the competitiveness of their products in both home and international markets. This study seeks to examine the influence of K-Pop fan devotion on the competitiveness of souvenir products and to identify business strategies that SMEs, like Zonnebloem Souvenir, can implement to compete in the worldwide market. Employing qualitative methodologies alongside the Business Model Canvas (BMC) and SWOT analysis to assess the business model of Zonnebloem Souvenir. Data was collected by observation, interviews, and documentation, then analyzed to formulate a business development strategy. The data indicates that Zonnebloem Souvenir has effectively leveraged K-Pop fan loyalty via product innovation and digital marketing, enabling international marketability. Zonnebloem enhances competitiveness by diversifying distribution channels, elevating product quality, and perpetually innovating in response to the burgeoning K-Pop trends in the global market.
Keywords
Customer Allegiance; Innovation; Memorabilia
How to Cite

Restu Millaningtyas & Sudarmiatin Sudarmiatin (2025). The Loyalty of K-Pop Fans Enhances the Innovation of Internationally Competitive Souvenirs for Small and Medium Sized Enterprises (SMES) : (A Case Study on Zonnebloem Souvenir). Jurnal Bintang Manajemen (JUBIMA), 3(3). https://doi.org/10.55606/jubima.v2i4.3517

Restu Millaningtyas; Sudarmiatin Sudarmiatin, "The Loyalty of K-Pop Fans Enhances the Innovation of Internationally Competitive Souvenirs for Small and Medium Sized Enterprises (SMES) : (A Case Study on Zonnebloem Souvenir)," Jurnal Bintang Manajemen (JUBIMA), vol. 3, no. 3, 2025.

Restu Millaningtyas; Sudarmiatin Sudarmiatin. "The Loyalty of K-Pop Fans Enhances the Innovation of Internationally Competitive Souvenirs for Small and Medium Sized Enterprises (SMES) : (A Case Study on Zonnebloem Souvenir)." Jurnal Bintang Manajemen (JUBIMA), vol. 3, no. 3, 2025.

Restu Millaningtyas; Sudarmiatin Sudarmiatin. "The Loyalty of K-Pop Fans Enhances the Innovation of Internationally Competitive Souvenirs for Small and Medium Sized Enterprises (SMES) : (A Case Study on Zonnebloem Souvenir)." Jurnal Bintang Manajemen (JUBIMA) 3, no. 3 (2025).

Restu Millaningtyas & Sudarmiatin Sudarmiatin (2025) 'The Loyalty of K-Pop Fans Enhances the Innovation of Internationally Competitive Souvenirs for Small and Medium Sized Enterprises (SMES) : (A Case Study on Zonnebloem Souvenir)', Jurnal Bintang Manajemen (JUBIMA), 3(3). doi: 10.55606/jubima.v2i4.3517.

Restu Millaningtyas; Sudarmiatin Sudarmiatin. The Loyalty of K-Pop Fans Enhances the Innovation of Internationally Competitive Souvenirs for Small and Medium Sized Enterprises (SMES) : (A Case Study on Zonnebloem Souvenir). Jurnal Bintang Manajemen (JUBIMA). 2025;3(3).

Artikel Terkait

Pengaruh Kepemimpinan Asertif dan Aktualisasi Diri terhadap Kinerja Perawat: (Studi pada Perawat di Ruang Melati RSUD dr. Soekardjo Tasikmalaya)

Dimas Reza Kurniawan; Arga Sutrisna; Ghaling Achmad Abdul Ghonisyah

Analisis Pendekatan Permisif dan Pendekatan Buku Masak dalam Manajemen Kelas: Studi Hasil Wawancara dengan Guru

Anisa Anisa; Assyfaturrahmah Assyfaturrahmah; Rizki Suwandi; Umi Hasnah; Zumi Nur Faiza; Zhidan Muhammad Elfarizi; Ade Irma

Pengaruh Inovasi dan Perencanaan Strategis terhadap Kinerja Organisasi pada Wisata Edukasi Kampung Coklat Blitar

Alya Maha Devi Tahta Amrina; Gladys Greselda Gosal

Toxic Workplace dan Dampaknya pada Kesehatan Mental hingga Turnover Karyawan

Andini Rohayani; Wilianti Laelatul Fitri; Zulfa Azkia Maharani; Sri Mulyeni

Strategi Manajemen Pemasaran Digital dalam Menarik Minat Generasi Z

Rendi Maulana Akbar; Sopi Afrilia; Tika Wulandari; Tika Wulandari; Sri Mulyeni

Digitalisasi Administrasi Pajak UMKM Sektor Distributor di Kota Batam : Studi Kualitatif tentang Pengalaman, Tantangan, dan Strategi Adaptasi Pelaku Usaha di Era Kebijakan Pajak Terbaru

Erwin Sya'ban Ardi Wibowo; Anthony Salim; Ernest Kusuma Dharma; Limas Putra; Hansen Nicholas; Herodes Herodes
Tren Sitasi Jurnal