Peran Keamanan dalam Meningkatkan Kepercayaan Pengguna pada E-Commerce: Studi Literatur

Yulita Sirinti Pongtambing ; Alif Rezky Maulana ; Eliyah Acantha Manapa Sampetoding
Neptunus: Jurnal Ilmu Komputer Dan Teknologi Infor... 📅 2025 Vol 3, No 4 🔗 DOI: 10.61132/neptunus.v3i4.1200
Abstract
Security in e-commerce applications is a crucial factor that significantly affects user trust. Many users often feel anxious about the confidentiality of personal data, transaction security, and the potential for misuse of information. This study is a systematic literature review (SLR) using the PRISMA model, aiming to analyze in depth the influence of security on user trust in the context of e-commerce applications. Through this review, relevant previous studies on user security and trust were identified and evaluated to provide a more comprehensive understanding. The results of the analysis show that the improvement and implementation of superior security features, including strict data protection, multi-layered authentication, and transparent and robust privacy policies, have an essential role in growing and strengthening user trust. Guaranteed security not only creates a sense of convenience during the transaction process, but it is also very effective in increasing and maintaining user loyalty to the e-commerce platform in question. Improving security can be interpreted as a strategic investment for the sustainability of digital businesses.
Keywords
Data Protection; E-commerce Applications; Systematic Review; Transaction Security; User Trust
How to Cite

Yulita Sirinti Pongtambing, et al. (2025). Peran Keamanan dalam Meningkatkan Kepercayaan Pengguna pada E-Commerce: Studi Literatur. Neptunus: Jurnal Ilmu Komputer Dan Teknologi Informasi, 3(4). https://doi.org/10.61132/neptunus.v3i4.1200

Yulita Sirinti Pongtambing; Alif Rezky Maulana; Eliyah Acantha Manapa Sampetoding, "Peran Keamanan dalam Meningkatkan Kepercayaan Pengguna pada E-Commerce: Studi Literatur," Neptunus: Jurnal Ilmu Komputer Dan Teknologi Informasi, vol. 3, no. 4, 2025.

Yulita Sirinti Pongtambing; Alif Rezky Maulana; Eliyah Acantha Manapa Sampetoding. "Peran Keamanan dalam Meningkatkan Kepercayaan Pengguna pada E-Commerce: Studi Literatur." Neptunus: Jurnal Ilmu Komputer Dan Teknologi Informasi, vol. 3, no. 4, 2025.

Yulita Sirinti Pongtambing; Alif Rezky Maulana; Eliyah Acantha Manapa Sampetoding. "Peran Keamanan dalam Meningkatkan Kepercayaan Pengguna pada E-Commerce: Studi Literatur." Neptunus: Jurnal Ilmu Komputer Dan Teknologi Informasi 3, no. 4 (2025).

Yulita Sirinti Pongtambing, et al. (2025) 'Peran Keamanan dalam Meningkatkan Kepercayaan Pengguna pada E-Commerce: Studi Literatur', Neptunus: Jurnal Ilmu Komputer Dan Teknologi Informasi, 3(4). doi: 10.61132/neptunus.v3i4.1200.

Yulita Sirinti Pongtambing; Alif Rezky Maulana; Eliyah Acantha Manapa Sampetoding. Peran Keamanan dalam Meningkatkan Kepercayaan Pengguna pada E-Commerce: Studi Literatur. Neptunus: Jurnal Ilmu Komputer Dan Teknologi Informasi. 2025;3(4).

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