Pengaruh Kualitas Produk dan Brand Image terhadap Kepuasan Konsumen Sepatu Basket Nike di Kota Malang

Endyarta Abdul Aziiz Al Fatah ; Rizky Kurniawan Murtiyanto ; Ayu Sulasari
Global Leadership Organizational Research in Manag... 📅 2024 Vol 3, No 1 🔗 DOI: 10.59841/glory.v3i1.2094
Abstract
Globalization and increasing competition cause companies to compete with each other to get the attention of consumers, so that companies are required to be innovative and creative in responding to various changes in the dynamic environment. The main objectives of this study are to determine and analyze the significant influence between Product Quality and Brand Image on Customer Satisfaction on Nike Basketball Shoes. This research was a quantitive research using IBM SPSS Statistics 25 for analytics. The sampling technique used was using accidental sampling techniques. Online questionnaires were distributed to 100 respondents in a population of Malang City who were a student, self employed and coach as main job. The results of this study indicate that the higher the Product Quality and Brand Image, the higher the Customer Satisfaction. Each variable partially affects Customer Satisfaction and shows that Product Quality and Brand Image variables affects Customer Satisfaction. It also shows that Product Quality  and Brand Image simultaneously have a positive effect on Customer Satisfaction. Based on the results of the study, it can be concluded that the Product Quality and Brand Image variables have effects on Customer Satisfaction.
Keywords
Product Quality; Brand Image; Customer Satisfaction
How to Cite

Endyarta Abdul Aziiz Al Fatah, et al. (2024). Pengaruh Kualitas Produk dan Brand Image terhadap Kepuasan Konsumen Sepatu Basket Nike di Kota Malang. Global Leadership Organizational Research in Management, 3(1). https://doi.org/10.59841/glory.v3i1.2094

Endyarta Abdul Aziiz Al Fatah; Rizky Kurniawan Murtiyanto; Ayu Sulasari, "Pengaruh Kualitas Produk dan Brand Image terhadap Kepuasan Konsumen Sepatu Basket Nike di Kota Malang," Global Leadership Organizational Research in Management, vol. 3, no. 1, 2024.

Endyarta Abdul Aziiz Al Fatah; Rizky Kurniawan Murtiyanto; Ayu Sulasari. "Pengaruh Kualitas Produk dan Brand Image terhadap Kepuasan Konsumen Sepatu Basket Nike di Kota Malang." Global Leadership Organizational Research in Management, vol. 3, no. 1, 2024.

Endyarta Abdul Aziiz Al Fatah; Rizky Kurniawan Murtiyanto; Ayu Sulasari. "Pengaruh Kualitas Produk dan Brand Image terhadap Kepuasan Konsumen Sepatu Basket Nike di Kota Malang." Global Leadership Organizational Research in Management 3, no. 1 (2024).

Endyarta Abdul Aziiz Al Fatah, et al. (2024) 'Pengaruh Kualitas Produk dan Brand Image terhadap Kepuasan Konsumen Sepatu Basket Nike di Kota Malang', Global Leadership Organizational Research in Management, 3(1). doi: 10.59841/glory.v3i1.2094.

Endyarta Abdul Aziiz Al Fatah; Rizky Kurniawan Murtiyanto; Ayu Sulasari. Pengaruh Kualitas Produk dan Brand Image terhadap Kepuasan Konsumen Sepatu Basket Nike di Kota Malang. Global Leadership Organizational Research in Management. 2024;3(1).

Artikel Terkait

Pengaruh Supply Chain Managament Terhadap Kinerja Operasional Studi Kasus PT. Batam City Mega Perkasa

Meriya Rizka Putri; Riki Riki

Pengaruh Gaya Kepemimpinan dan Komunikasi terhadap Kinerja Tim Pada PT.Sompo Insurance

Nabila Rahmadini

Pengaruh Budaya Organisasi, Iklim Kerja, dan Disiplin Kerja terhadap Kepuasan Kerja Karyawan (pada Karyawan di Rumah Makan Padang Payakumbuah Veteran Bintaro): Pada Karyawan di Rumah Makan Padang Payakumbuah Veteran Bintaro

Maisun Naziah; Qodariah Qodariah

Pengaruh Lingkungan Kerja dan Motivasi terhadap Kinerja Karyawan pada Pusdiklat Gulkarmat Jakarta Timur

Maria Levina Felicia

Pengaruh Gaya Kepemimpinan, Motivasi Kerja dan Kompensasi Kerja terhadap Loyalitas Karyawan Kantor Pos Daerah Istimewa Yogyakarta

M. Azhar; Didik Subiyanto; Tri Ratna Purnamarini

Pengaruh Budaya Organisasi, Kompensasi dan Disiplin Kerja terhadap Kinerja Karyawan Lotus Garden Hotel Kediri

Wahyu Rizkia; Heru Sutapa; Rafikhein Novia A
Tren Sitasi Jurnal