Peran Edukasi Dan Sosialisasi Dalam Strategi Pemasaran Ditengah Citra Buruk Perusahaan Pialang Di Mata Masyarakat

Alfian Dwi Ramadhan ; Sulastri Irbayuni
jurnal ABDIMAS Indonesia 📅 2023 Vol 1, No 4 🔗 DOI: 10.59841/jurai.v1i4.713
Abstract
Brokerage companies have long developed in Indonesia, but this development has not been accompanied by a good image. The image of brokers in Indonesia seems bad in society so that Indonesian brokerage companies experience losses in reputation and customer trust, which will ultimately affect the business performance of brokerage companies. This phenomenon was also experienced by PT Victory International Future, one of the official brokers and supervised by Bappebti. It is necessary to identify the key factors that influence this bad image. The expected results will outline various marketing strategies that can be used, including communication that focuses on conveying clear information, education on investments and financial instruments, as well as service to clients that prioritizes transparency. Apart from that, it provides strategy options and suggestions for brokerage companies in an effort to improve the company's image and as a real social contribution to developing public knowledge about finance and improving the financial services sector.
Keywords
Corporate image; futures brokerage; marketing strategy; investment
How to Cite

Alfian Dwi Ramadhan & Sulastri Irbayuni (2023). Peran Edukasi Dan Sosialisasi Dalam Strategi Pemasaran Ditengah Citra Buruk Perusahaan Pialang Di Mata Masyarakat. jurnal ABDIMAS Indonesia, 1(4). https://doi.org/10.59841/jurai.v1i4.713

Alfian Dwi Ramadhan; Sulastri Irbayuni, "Peran Edukasi Dan Sosialisasi Dalam Strategi Pemasaran Ditengah Citra Buruk Perusahaan Pialang Di Mata Masyarakat," jurnal ABDIMAS Indonesia, vol. 1, no. 4, 2023.

Alfian Dwi Ramadhan; Sulastri Irbayuni. "Peran Edukasi Dan Sosialisasi Dalam Strategi Pemasaran Ditengah Citra Buruk Perusahaan Pialang Di Mata Masyarakat." jurnal ABDIMAS Indonesia, vol. 1, no. 4, 2023.

Alfian Dwi Ramadhan; Sulastri Irbayuni. "Peran Edukasi Dan Sosialisasi Dalam Strategi Pemasaran Ditengah Citra Buruk Perusahaan Pialang Di Mata Masyarakat." jurnal ABDIMAS Indonesia 1, no. 4 (2023).

Alfian Dwi Ramadhan & Sulastri Irbayuni (2023) 'Peran Edukasi Dan Sosialisasi Dalam Strategi Pemasaran Ditengah Citra Buruk Perusahaan Pialang Di Mata Masyarakat', jurnal ABDIMAS Indonesia, 1(4). doi: 10.59841/jurai.v1i4.713.

Alfian Dwi Ramadhan; Sulastri Irbayuni. Peran Edukasi Dan Sosialisasi Dalam Strategi Pemasaran Ditengah Citra Buruk Perusahaan Pialang Di Mata Masyarakat. jurnal ABDIMAS Indonesia. 2023;1(4).

Artikel Terkait

Penyuluhan Pemanfaatan Tanaman Obat untuk Pencegahan dan Pengobatan Penyakit Diabetes Melitus di Desa Sambirata, Cilongok

Feri Kanti Rahayu; Miranti, Indira Pipit; Dewi, Iva Rinia; Khoerun Nisa, Mauliana

Peningkatan Pengetahuan Keamanan Konsumsi Makanan dan Minuman melalui Penyuluhan dan Praktikum Kimia Sederhana di SMK Ma’arif NU 2 Ajibarang

Nur Indriyani, Nastiti; Rinaldi, Elma Ertian; Rahma, Dila

Pemanfaatan Tanaman Toga Sebagai Upaya Peningkatan Kesehatan Masyarakat Desa Kudu Ganting

Aprilya Dwi Nur'aini; Aura Giaska Andiny; Haril Saleleubaja; Muhammad Renggi Saputra; Taupik Hidayat; Rakimahwati

Pengenalan Present Tense Dan Past Tense Serta Pengenalan Kosakata Empon-Empon Dalam Bahasa Inggris bagi Siswa PKBM di Desa Kotayasa

Putri Festiyanti, Wilda; Pipit Miranti, Indira; Puji Lestari, Fina; Nur'aeni, Jihan

Pelatihan Pola Makan Sehat untuk Remaja : Nutrisi Cerdas, Masa Depan Berkualitas

Neiny Prisy , Foekh; Ayu Putri, Utami; Dzia, Ulhaq

Pencegahan Dini Diabetes Melitus pada Remaja di SMA Negeri 1 Cawas Klaten Tahun 2025

Khotimah, Anis; Dian Setianingrum, Pramukti; Dwi Kusumaningrum, Istika; Kumalasari, Vita
Tren Sitasi Jurnal