Strategi Komunikasi Persuasif Lewat Pemutaran Film Pendek Merdeka Belajar di Desa Duawutun Kecamatan Nagawutung Kabupaten Lembata

Maurice Adela Lusiany Watu Due ; Yulianto Ulu ; Farentino Paulka Keo ; P. Yoseph Riang
Jurnal Pelayanan dan Pengabdian Masyarakat Indones... 📅 2025 Vol 4, No 1 🔗 DOI: 10.55606/jppmi.v4i1.1798
Abstract
Communication is an important interaction that plays a role in conveying messages effectively. One form of persuasive communication is the use of short films as an educational medium. This research was conducted in Duawutun Village, Lembata Regency, to educate the public about the importance of social media as a useful communication tool. The implementation method involved three stages: planning, preparation, and implementation, with a focus on screening short films with the theme of Merdeka Belajar. The results of the activity showed that short films are an effective tool for conveying educational messages, raising awareness, and motivating changes in attitudes. The use of rational action theory in this approach supports the success of persuasive communication. Short films that are emotional and relevant to the audience have been shown to influence perceptions and behavior, while providing insight into the concept of Merdeka Belajar-based education.
 
Keywords
Persuasive Communication; Short Film; Public Education
How to Cite

Maurice Adela Lusiany Watu Due, et al. (2025). Strategi Komunikasi Persuasif Lewat Pemutaran Film Pendek Merdeka Belajar di Desa Duawutun Kecamatan Nagawutung Kabupaten Lembata. Jurnal Pelayanan dan Pengabdian Masyarakat Indonesia (JPPMI), 4(1). https://doi.org/10.55606/jppmi.v4i1.1798

Maurice Adela Lusiany Watu Due; Yulianto Ulu; Farentino Paulka Keo; P. Yoseph Riang, "Strategi Komunikasi Persuasif Lewat Pemutaran Film Pendek Merdeka Belajar di Desa Duawutun Kecamatan Nagawutung Kabupaten Lembata," Jurnal Pelayanan dan Pengabdian Masyarakat Indonesia (JPPMI), vol. 4, no. 1, 2025.

Maurice Adela Lusiany Watu Due; Yulianto Ulu; Farentino Paulka Keo; P. Yoseph Riang. "Strategi Komunikasi Persuasif Lewat Pemutaran Film Pendek Merdeka Belajar di Desa Duawutun Kecamatan Nagawutung Kabupaten Lembata." Jurnal Pelayanan dan Pengabdian Masyarakat Indonesia (JPPMI), vol. 4, no. 1, 2025.

Maurice Adela Lusiany Watu Due; Yulianto Ulu; Farentino Paulka Keo; P. Yoseph Riang. "Strategi Komunikasi Persuasif Lewat Pemutaran Film Pendek Merdeka Belajar di Desa Duawutun Kecamatan Nagawutung Kabupaten Lembata." Jurnal Pelayanan dan Pengabdian Masyarakat Indonesia (JPPMI) 4, no. 1 (2025).

Maurice Adela Lusiany Watu Due, et al. (2025) 'Strategi Komunikasi Persuasif Lewat Pemutaran Film Pendek Merdeka Belajar di Desa Duawutun Kecamatan Nagawutung Kabupaten Lembata', Jurnal Pelayanan dan Pengabdian Masyarakat Indonesia (JPPMI), 4(1). doi: 10.55606/jppmi.v4i1.1798.

Maurice Adela Lusiany Watu Due; Yulianto Ulu; Farentino Paulka Keo; P. Yoseph Riang. Strategi Komunikasi Persuasif Lewat Pemutaran Film Pendek Merdeka Belajar di Desa Duawutun Kecamatan Nagawutung Kabupaten Lembata. Jurnal Pelayanan dan Pengabdian Masyarakat Indonesia (JPPMI). 2025;4(1).

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