Community Empowerment and Sustainable Economic Development in Karang Tunggal Village, East Kalimantan

I Putu Gede Didik Widiarta ; Dinar Anindyasari ; Cori Qamara ; Dede Aprylasari
Jurnal Pelayanan dan Pengabdian Masyarakat Indones... 📅 2025 Vol 4, No 1 🔗 DOI: 10.55606/jppmi.v4i1.1734
Abstract
Community service was conducted to socialize green marketing techniques to goat farmers. A total of 65 participants consisting of farmers and local officials actively took part in discussions, workshops, and group work with an interactive participatory approach to increase knowledge on sustainable marketing. The methodology used covered the needs of the farmers through field observations and discussions with the community. The results of these discussions showed a 75% increase in knowledge of green marketing concepts and identified competitive advantages in promoting the environmental benefits of their products. There was a change in perception as now was the time to attract environmentally conscious consumers.  Therefore, it is important to advance the economic resilience of villages by providing sustainable marketing. Equipping farmers with sustainable marketing knowledge and instruments helps Karang Tunggal Village become an example for other villages in improving market competitiveness.
Keywords
Community Service; Farm; Green Marketing; Marketing Technic
How to Cite

I Putu Gede Didik Widiarta, et al. (2025). Community Empowerment and Sustainable Economic Development in Karang Tunggal Village, East Kalimantan. Jurnal Pelayanan dan Pengabdian Masyarakat Indonesia (JPPMI), 4(1). https://doi.org/10.55606/jppmi.v4i1.1734

I Putu Gede Didik Widiarta; Dinar Anindyasari; Cori Qamara; Dede Aprylasari, "Community Empowerment and Sustainable Economic Development in Karang Tunggal Village, East Kalimantan," Jurnal Pelayanan dan Pengabdian Masyarakat Indonesia (JPPMI), vol. 4, no. 1, 2025.

I Putu Gede Didik Widiarta; Dinar Anindyasari; Cori Qamara; Dede Aprylasari. "Community Empowerment and Sustainable Economic Development in Karang Tunggal Village, East Kalimantan." Jurnal Pelayanan dan Pengabdian Masyarakat Indonesia (JPPMI), vol. 4, no. 1, 2025.

I Putu Gede Didik Widiarta; Dinar Anindyasari; Cori Qamara; Dede Aprylasari. "Community Empowerment and Sustainable Economic Development in Karang Tunggal Village, East Kalimantan." Jurnal Pelayanan dan Pengabdian Masyarakat Indonesia (JPPMI) 4, no. 1 (2025).

I Putu Gede Didik Widiarta, et al. (2025) 'Community Empowerment and Sustainable Economic Development in Karang Tunggal Village, East Kalimantan', Jurnal Pelayanan dan Pengabdian Masyarakat Indonesia (JPPMI), 4(1). doi: 10.55606/jppmi.v4i1.1734.

I Putu Gede Didik Widiarta; Dinar Anindyasari; Cori Qamara; Dede Aprylasari. Community Empowerment and Sustainable Economic Development in Karang Tunggal Village, East Kalimantan. Jurnal Pelayanan dan Pengabdian Masyarakat Indonesia (JPPMI). 2025;4(1).

Artikel Terkait

Gelora (Gerakan Literasi Kolaboratif) Perpustakaan Harati dan SD Negeri 1 Kereng Bangkirai sebagai Bentuk Implementasi Perda Kota Palangka Raya Nomor 9 Tahun 2019 Tentang Penyelenggaraan Perpustakaan di Kelurahan Kereng Bangkirai

Rio Pratama; Kumalasari, Intan; Bhayu Rhama; Nurul Hikmah; Gradila Apriani; Iin Aprillina; Yonatan Ari Santoso; Melia Sintha; Murraya Putri Palupi; Pambajeng Luluh Dyah Pangestu

Gerakan Peduli Lingkungan melalui Penanaman Pohon sebagai Program Pengabdian kepada Masyarakat di Desa Meunasah Panggoi, Kota Lhokseumawe

Fitria Akmal; Sarrah Kurnia Fadhillah; Ainol Mardhiah; Harinawati Harinawati; Cut Andyna; Jafaruddin Jafaruddin

Sinergi Lintas Universitas dalam Membangun Kesadaran Pentingnya Pendidikan Bagi Generasi Muda

Ucik Ernawati; Latif Sofiana Nugraheni; Tutik Fitri Wijayanti; Purwo Adi Nugroho; Irma Yuniar Wardhani; Riza Desy Nila Ayunika; Naylil Mawadda Rohma; Dyah Erlina Sulistyaningrum

Sinergi Lintas Universitas dalam Pendampingan Literasi Pupuk Mandiri dan Perlindungan Hak Petani untuk Mewujudkan Kedaulatan Pangan

Muhammad Ahwan; Agus Suryanto; Tri Rahayuningsih; Sunarso Sunarso; Suyani Suyani; Dyah Erlina Sulistyaningrum; Tri Rettagung Diana; Wildan Nur Hidayatullah

Implementasi Forgiveness Therapy untuk Meningkatkan Pertumbuhan Pribadi Warga Binaan Lembaga Pemasyarakatan Perempuan Kelas II-A Tangerang

Azimah Syahidah; Putri Dian Dia Conia

Penerapan Digital Marketing dalam Mendukung Kegiatan Pemasaran UMKM Multi Sari di Desa Pangkalan Batang

Herizal Kurniawanto; Rizqa Arimurti
Tren Sitasi Jurnal