Pipe Cleaner Flowers Pot

Yeny Novita Fitriani ; Danendra Bramantyo ; Mohammad Masrur Mauridhoh ; Muhammad Yasin
Jurnal Penelitian Ilmu Ekonomi dan Keuangan Syaria... 📅 2025 Vol 3, No 3 🔗 DOI: 10.59059/jupiekes.v3i3.2558
Abstract
This study aims to determine the influence of digital marketing and brand awareness on consumer purchase intention toward the Subeng Klasik product. A quantitative approach was employed using a questionnaire distributed to respondents. The data were analyzed using multiple linear regression. The results indicate that both digital marketing and brand awareness have a positive and significant effect on purchase intention when tested partially. However, brand awareness exerts a greater influence than digital marketing. Simultaneously, both variables also significantly and positively affect purchase intention. These findings imply that strengthening brand awareness strategies should be a primary focus in developing local product marketing such as Subeng Klasik.
Keywords
Brand Awareness; Digital Marketing; Purchase Intention; Subeng Klasik
How to Cite

Yeny Novita Fitriani, et al. (2025). Pipe Cleaner Flowers Pot. Jurnal Penelitian Ilmu Ekonomi dan Keuangan Syariah (JUPIEKES), 3(3). https://doi.org/10.59059/jupiekes.v3i3.2558

Yeny Novita Fitriani; Danendra Bramantyo; Mohammad Masrur Mauridhoh; Muhammad Yasin, "Pipe Cleaner Flowers Pot," Jurnal Penelitian Ilmu Ekonomi dan Keuangan Syariah (JUPIEKES), vol. 3, no. 3, 2025.

Yeny Novita Fitriani; Danendra Bramantyo; Mohammad Masrur Mauridhoh; Muhammad Yasin. "Pipe Cleaner Flowers Pot." Jurnal Penelitian Ilmu Ekonomi dan Keuangan Syariah (JUPIEKES), vol. 3, no. 3, 2025.

Yeny Novita Fitriani; Danendra Bramantyo; Mohammad Masrur Mauridhoh; Muhammad Yasin. "Pipe Cleaner Flowers Pot." Jurnal Penelitian Ilmu Ekonomi dan Keuangan Syariah (JUPIEKES) 3, no. 3 (2025).

Yeny Novita Fitriani, et al. (2025) 'Pipe Cleaner Flowers Pot', Jurnal Penelitian Ilmu Ekonomi dan Keuangan Syariah (JUPIEKES), 3(3). doi: 10.59059/jupiekes.v3i3.2558.

Yeny Novita Fitriani; Danendra Bramantyo; Mohammad Masrur Mauridhoh; Muhammad Yasin. Pipe Cleaner Flowers Pot. Jurnal Penelitian Ilmu Ekonomi dan Keuangan Syariah (JUPIEKES). 2025;3(3).

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