📅 09 May 2025
DOI: 10.58192/ebismen.v4i2.3281
Analisis Kondisi Bisnis BMT Bahtera Dalam Memasuki Pasar Industri Jasa Keuangan Syariah : Pendekatan General Electric
Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN)
Universitas Maritim AMNI
📄 Abstract
This study aims to analyze the business condition of BMT Bahtera in entering the market of the syariah financial services industry using a General Electric Matrix approach. The method used in this study was in-depth interviews with the internal informant from BMT. The research result shows that BMT Bahtera’s strength is on the digitalization services, Human Resources competencies and saving and financing products innovation. Despite recently entering the Purwokerto territory, the business is growing with high potential market share using direct promotion strategy and effective institutional cooperation.
🔖 Keywords
#BMT Bahtera; General Electric Matrix; finance syariah; industry attractiveness; business unit strengths; Fashion Industry
ℹ️ Informasi Publikasi
Tanggal Publikasi
09 May 2025
Volume / Nomor / Tahun
Volume 4, Nomor 2, Tahun 2025
📝 HOW TO CITE
Ani Rohanah; Azahra, Dian Fatimah; Sendy, Debby Laura; Shafrani, Yoiz Shofwa, "Analisis Kondisi Bisnis BMT Bahtera Dalam Memasuki Pasar Industri Jasa Keuangan Syariah : Pendekatan General Electric," Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN), vol. 4, no. 2, May. 2025.
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