Pengaruh Physical Evidence Terhadap Keputusan Berkunjung Pada Café Okinawa di Kecamatan Makale

Rivaldo Ridson ; Astriwati Biringkanae ; Lisa Kurniasari Wibisono
Transformasi: Journal of Economics and Business Ma... 📅 2024 Vol 3, No 1 🔗 DOI: 10.56444/transformasi.v3i1.1423
Abstract
This study aims to determine the effect of physical evidence on the decision to visit Okinawa cafes. This research is a quantitative descriptive research that aims to analyze and describe the effect of physical evidence. The population in this study are the owners and visitors of Okinawa cafes. The research conducted was to collect data related to the variables studied through literature research and field research. The data collection technique used is a questionnaire. The data testing techniques carried out included conducting instrument quality tests, classical assumption tests, simple regression tests and hypothesis testing. The results showed that the influence of physical evidence on the decision to visit Okinawa cafes based on the results of the determination test (R2) was 20.7%.
Keywords
Effect of Physical Evidence; Visiting Decision
How to Cite

Rivaldo Ridson, et al. (2024). Pengaruh Physical Evidence Terhadap Keputusan Berkunjung Pada Café Okinawa di Kecamatan Makale. Transformasi: Journal of Economics and Business Management, 3(1). https://doi.org/10.56444/transformasi.v3i1.1423

Rivaldo Ridson; Astriwati Biringkanae; Lisa Kurniasari Wibisono, "Pengaruh Physical Evidence Terhadap Keputusan Berkunjung Pada Café Okinawa di Kecamatan Makale," Transformasi: Journal of Economics and Business Management, vol. 3, no. 1, 2024.

Rivaldo Ridson; Astriwati Biringkanae; Lisa Kurniasari Wibisono. "Pengaruh Physical Evidence Terhadap Keputusan Berkunjung Pada Café Okinawa di Kecamatan Makale." Transformasi: Journal of Economics and Business Management, vol. 3, no. 1, 2024.

Rivaldo Ridson; Astriwati Biringkanae; Lisa Kurniasari Wibisono. "Pengaruh Physical Evidence Terhadap Keputusan Berkunjung Pada Café Okinawa di Kecamatan Makale." Transformasi: Journal of Economics and Business Management 3, no. 1 (2024).

Rivaldo Ridson, et al. (2024) 'Pengaruh Physical Evidence Terhadap Keputusan Berkunjung Pada Café Okinawa di Kecamatan Makale', Transformasi: Journal of Economics and Business Management, 3(1). doi: 10.56444/transformasi.v3i1.1423.

Rivaldo Ridson; Astriwati Biringkanae; Lisa Kurniasari Wibisono. Pengaruh Physical Evidence Terhadap Keputusan Berkunjung Pada Café Okinawa di Kecamatan Makale. Transformasi: Journal of Economics and Business Management. 2024;3(1).

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