Analisis Kekuatan, Kelemahan, Peluang, dan Ancaman Usaha Bengkel Karel Wairhubing, Kabupaten Sikka

Theresia Yunivita Ertilia ; Emilianus Eo Kutu Goo ; Veronika Toa ; Benediktius Te Basa ; Yohanes Kristo Doke ; Margareta Valencia Custodi ; Denisco Vanstefen Naga Costa
Pemberdayaan Masyarakat: Jurnal Aksi Sosial 📅 2025 Vol 2, No 4 🔗 DOI: 10.62383/aksisosial.v2i4.2832
Abstract
This study aims to analyze the internal and external conditions of Karel Workshop in Wairhubing, Sikka Regency, using a SWOT approach (Strengths, Weaknesses, Opportunities, and Threats) as a basis for formulating business development strategies. The research employed a qualitative descriptive method with data collected through in-depth interviews with the owner, employees, and customers, as well as secondary data from documents and official statistics. The findings indicate that Karel Workshop possesses several strengths, including meticulous service quality, strong interpersonal relationships with customers, and mechanic skills acquired through self-learning. However, the workshop also faces weaknesses such as limited equipment, the absence of a structured management system, and a lack of digital promotion. Opportunities that can be utilized include high public interest in motorcycle modification, potential motorcycle painting services, a strategic location, and possible partnerships with spare-part suppliers. Meanwhile, the main threats include rising spare-part prices, competition among workshops, and occupational safety risks. Overall, the study recommends strengthening digital promotion, improving business management, enhancing workshop facilities, and implementing safety standards to support the sustainable development of Karel Workshop. 
Keywords
Business Management; Business Strategy; Sikka; SWOT Analysis; Vehicle Workshops
How to Cite

Theresia Yunivita Ertilia, et al. (2025). Analisis Kekuatan, Kelemahan, Peluang, dan Ancaman Usaha Bengkel Karel Wairhubing, Kabupaten Sikka. Pemberdayaan Masyarakat: Jurnal Aksi Sosial, 2(4). https://doi.org/10.62383/aksisosial.v2i4.2832

Theresia Yunivita Ertilia; Emilianus Eo Kutu Goo; Veronika Toa; Benediktius Te Basa; Yohanes Kristo Doke; Margareta Valencia Custodi; Denisco Vanstefen Naga Costa, "Analisis Kekuatan, Kelemahan, Peluang, dan Ancaman Usaha Bengkel Karel Wairhubing, Kabupaten Sikka," Pemberdayaan Masyarakat: Jurnal Aksi Sosial, vol. 2, no. 4, 2025.

Theresia Yunivita Ertilia; Emilianus Eo Kutu Goo; Veronika Toa; Benediktius Te Basa; Yohanes Kristo Doke; Margareta Valencia Custodi; Denisco Vanstefen Naga Costa. "Analisis Kekuatan, Kelemahan, Peluang, dan Ancaman Usaha Bengkel Karel Wairhubing, Kabupaten Sikka." Pemberdayaan Masyarakat: Jurnal Aksi Sosial, vol. 2, no. 4, 2025.

Theresia Yunivita Ertilia; Emilianus Eo Kutu Goo; Veronika Toa; Benediktius Te Basa; Yohanes Kristo Doke; Margareta Valencia Custodi; Denisco Vanstefen Naga Costa. "Analisis Kekuatan, Kelemahan, Peluang, dan Ancaman Usaha Bengkel Karel Wairhubing, Kabupaten Sikka." Pemberdayaan Masyarakat: Jurnal Aksi Sosial 2, no. 4 (2025).

Theresia Yunivita Ertilia, et al. (2025) 'Analisis Kekuatan, Kelemahan, Peluang, dan Ancaman Usaha Bengkel Karel Wairhubing, Kabupaten Sikka', Pemberdayaan Masyarakat: Jurnal Aksi Sosial, 2(4). doi: 10.62383/aksisosial.v2i4.2832.

Theresia Yunivita Ertilia; Emilianus Eo Kutu Goo; Veronika Toa; Benediktius Te Basa; Yohanes Kristo Doke; Margareta Valencia Custodi; Denisco Vanstefen Naga Costa. Analisis Kekuatan, Kelemahan, Peluang, dan Ancaman Usaha Bengkel Karel Wairhubing, Kabupaten Sikka. Pemberdayaan Masyarakat: Jurnal Aksi Sosial. 2025;2(4).

Artikel Terkait

Edukasi Kesehatan Gigi dan Mulut: Teknik Menyikat Gigi yang Efektif untuk Anak Sekolah Dasar

Mely Purnadian

Edukasi Kesehatan Gigi dan Mulut: Teknik Menyikat Gigi yang Efektif untuk Anak Sekolah Dasar

Mely Purnadian

Upaya Peningkatan Pengetahuan untuk Mencegah Mengurangi Bullying Melalui Permainan Ular Tangga pada Siswa di SD Negeri 3 Wonorejo Karanganyar

Sugiarti, Ika; Salsabila, Muna Maimunah; Windyastuti, Erlina

Upaya Peningkatan Pengetahuan untuk Mencegah Mengurangi Bullying Melalui Permainan Ular Tangga pada Siswa di SD Negeri 3 Wonorejo Karanganyar

Sugiarti, Ika; Salsabila, Muna Maimunah; Windyastuti, Erlina

Upaya Peningkatan Pengetahuan Tentang Perilaku Seksual pada Siswa SMA Negeri 5 Surakarta melalui Video Animasi

Muna Maimunah Salsabila; Prasetyo, Budi

Remaja Jago: Kelola Uang, Tanpa Drama Bagi Remaja Vihara Dhamma Bhakti Tangerang

Metta Susanti; RR. Dian Anggraeni; Rina Aprilyanti; Peng Wi; Suhendra Suhendra; Juan Barus Gultom; Limajatini Limajatini; David Kiki Baringin MT Samosir
Tren Sitasi Jurnal