Pengembangan UMKM melalui Pendampingan Branding Kemasan dan Pemasaran Digital di Desa Batumarta 1, Kecamatan Lubuk Raja

Gebby Dwi Audina ; Sulia Ningsih ; Ratu Annisa ; Suci Aprilia ; Nadia Zahara ; Hanni Harimurti
Jurnal Pengabdian Masyarakat 📅 2026 Vol 3, No 1 🔗 DOI: 10.62951/inovasisosial.v3i1.2973
Abstract
Micro, Small, and Medium Enterprises (MSMEs) play a strategic role in improving the economy of rural communities, but still face various obstacles, particularly in packaging branding and marketing. Snack MSMEs in Batumarta 1 Village, Lubuk Raja District, have good product potential, but are not yet supported by a strong brand identity, attractive packaging design, and optimal use of digital marketing. This community service activity aims to support MSME development through assistance with packaging branding and digital marketing. The implementation method includes observing MSME conditions, socializing the importance of branding and digital marketing, assistance in creating brand identities and product packaging designs, and assistance with promotions through social media. The results of the activity show an increase in MSME understanding of the importance of packaging branding and digital marketing, as well as improvements in the appearance of product packaging to be more attractive and have a brand identity. In addition, MSMEs have begun to utilize social media as a means of product promotion. This activity is expected to expand marketing reach, increase product competitiveness, and support the sustainability of MSMEs in Batumarta 1 Village, Lubuk Raja District.
Keywords
Development; Digital Marketing; MSMEs; Packaging Branding; Villages
How to Cite

Gebby Dwi Audina, et al. (2026). Pengembangan UMKM melalui Pendampingan Branding Kemasan dan Pemasaran Digital di Desa Batumarta 1, Kecamatan Lubuk Raja. Jurnal Pengabdian Masyarakat, 3(1). https://doi.org/10.62951/inovasisosial.v3i1.2973

Gebby Dwi Audina; Sulia Ningsih; Ratu Annisa; Suci Aprilia; Nadia Zahara; Hanni Harimurti, "Pengembangan UMKM melalui Pendampingan Branding Kemasan dan Pemasaran Digital di Desa Batumarta 1, Kecamatan Lubuk Raja," Jurnal Pengabdian Masyarakat, vol. 3, no. 1, 2026.

Gebby Dwi Audina; Sulia Ningsih; Ratu Annisa; Suci Aprilia; Nadia Zahara; Hanni Harimurti. "Pengembangan UMKM melalui Pendampingan Branding Kemasan dan Pemasaran Digital di Desa Batumarta 1, Kecamatan Lubuk Raja." Jurnal Pengabdian Masyarakat, vol. 3, no. 1, 2026.

Gebby Dwi Audina; Sulia Ningsih; Ratu Annisa; Suci Aprilia; Nadia Zahara; Hanni Harimurti. "Pengembangan UMKM melalui Pendampingan Branding Kemasan dan Pemasaran Digital di Desa Batumarta 1, Kecamatan Lubuk Raja." Jurnal Pengabdian Masyarakat 3, no. 1 (2026).

Gebby Dwi Audina, et al. (2026) 'Pengembangan UMKM melalui Pendampingan Branding Kemasan dan Pemasaran Digital di Desa Batumarta 1, Kecamatan Lubuk Raja', Jurnal Pengabdian Masyarakat, 3(1). doi: 10.62951/inovasisosial.v3i1.2973.

Gebby Dwi Audina; Sulia Ningsih; Ratu Annisa; Suci Aprilia; Nadia Zahara; Hanni Harimurti. Pengembangan UMKM melalui Pendampingan Branding Kemasan dan Pemasaran Digital di Desa Batumarta 1, Kecamatan Lubuk Raja. Jurnal Pengabdian Masyarakat. 2026;3(1).

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