Pemanfaatan Fotografi Produk Berbasis Website Sebagai Media Promosi Pada UMKM Ovie Cake Semarang

Lia Handayani ; Handayani ; Lia ; Ayyub Hamdanu Budi Nurmana MS ; Muhammad Sholikhan

JURNAL ILMIAH KOMPUTER GRAFIS 📅 2025 Vol 18, No 2 🔗 DOI: 10.51903/pixel.v18i2.3147

Abstract

Digital technologies have been developed very fast, and as a result, we have seen a big change in the way companies are marketing their products, especially in the case of Micro, Small, and Medium Enterprises (MSMEs). Ovie Cake, a local MSME in Semarang, is experiencing difficulties in seeking market expansion because the product photos on its social media have been fluctuating; thus, the engagement has dropped. The objective of this research is to find out the most applicable product photography methods and put together a promotional medium based on the website. The study utilized various methods such as an observation method, social media analysis, a photography experiment, and catalog-based website development. For photography, they picked still life combined with the 45-degree angle and high-key lighting. Properly lit product photos attract consumers’ attention and show the professionalism of the brand. The website, attracting users without borders, became a successful digital promotion platform to open new markets.

Keywords

product photography; MSMEs; website; still life; Digital Marketing

How to Cite

Lia Handayani, et al. (2025). Pemanfaatan Fotografi Produk Berbasis Website Sebagai Media Promosi Pada UMKM Ovie Cake Semarang. JURNAL ILMIAH KOMPUTER GRAFIS, 18(2). https://doi.org/10.51903/pixel.v18i2.3147

Lia Handayani; Handayani, Lia; Ayyub Hamdanu Budi Nurmana MS; Muhammad Sholikhan, "Pemanfaatan Fotografi Produk Berbasis Website Sebagai Media Promosi Pada UMKM Ovie Cake Semarang," JURNAL ILMIAH KOMPUTER GRAFIS, vol. 18, no. 2, 2025.

Lia Handayani; Handayani, Lia; Ayyub Hamdanu Budi Nurmana MS; Muhammad Sholikhan. "Pemanfaatan Fotografi Produk Berbasis Website Sebagai Media Promosi Pada UMKM Ovie Cake Semarang." JURNAL ILMIAH KOMPUTER GRAFIS, vol. 18, no. 2, 2025.

Lia Handayani, et al. (2025) 'Pemanfaatan Fotografi Produk Berbasis Website Sebagai Media Promosi Pada UMKM Ovie Cake Semarang', JURNAL ILMIAH KOMPUTER GRAFIS, 18(2). doi: 10.51903/pixel.v18i2.3147.

Lia Handayani; Handayani, Lia; Ayyub Hamdanu Budi Nurmana MS; Muhammad Sholikhan. Pemanfaatan Fotografi Produk Berbasis Website Sebagai Media Promosi Pada UMKM Ovie Cake Semarang. JURNAL ILMIAH KOMPUTER GRAFIS. 2025;18(2).

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