Pengaruh Marketing Public Relations terhadap Citra Perusahaan Erigo

Shafwa Gheitsa Zabadiya ; Sa’diyah El Adawiyah
Konsensus : Jurnal Ilmu Pertahanan, Hukum dan Ilmu... 📅 2025 Vol 2, No 6 🔗 DOI: 10.62383/konsensus.v2i6.1448
Abstract
Marketing Public Relations is a communication tool that is useful for promoting the advantages of each company's products to increase public trust. Another impact of marketing public relations is creating a positive impression on the public, including towards the Erigo Company. The purpose of this study is to measure the influence of Marketing Public Relations activities on the image of the Erigo company. This study uses a quantitative approach with a survey method. Data were collected through questionnaires distributed online to 75 respondents. The theories used in this study are the Public Relations theory by Edward R. Bernays and the corporate image theory by Kotler and Keller. The results of the analysis show that Marketing Public Relations has a significant influence on the image of the Erigo company, with a contribution of 65.1% and a correlation coefficient value of 0.812, which is included in the very strong category. It can be concluded that Marketing Public Relations carried out by Erigo effectively supports the formation of the company's image among young consumers.
Keywords
Brand Image; Corporate Image; Erigo; Marketing Public Relations; Public Relations
How to Cite

Shafwa Gheitsa Zabadiya & Sa’diyah El Adawiyah (2025). Pengaruh Marketing Public Relations terhadap Citra Perusahaan Erigo. Konsensus : Jurnal Ilmu Pertahanan, Hukum dan Ilmu Komunikasi, 2(6). https://doi.org/10.62383/konsensus.v2i6.1448

Shafwa Gheitsa Zabadiya; Sa’diyah El Adawiyah, "Pengaruh Marketing Public Relations terhadap Citra Perusahaan Erigo," Konsensus : Jurnal Ilmu Pertahanan, Hukum dan Ilmu Komunikasi, vol. 2, no. 6, 2025.

Shafwa Gheitsa Zabadiya; Sa’diyah El Adawiyah. "Pengaruh Marketing Public Relations terhadap Citra Perusahaan Erigo." Konsensus : Jurnal Ilmu Pertahanan, Hukum dan Ilmu Komunikasi, vol. 2, no. 6, 2025.

Shafwa Gheitsa Zabadiya; Sa’diyah El Adawiyah. "Pengaruh Marketing Public Relations terhadap Citra Perusahaan Erigo." Konsensus : Jurnal Ilmu Pertahanan, Hukum dan Ilmu Komunikasi 2, no. 6 (2025).

Shafwa Gheitsa Zabadiya & Sa’diyah El Adawiyah (2025) 'Pengaruh Marketing Public Relations terhadap Citra Perusahaan Erigo', Konsensus : Jurnal Ilmu Pertahanan, Hukum dan Ilmu Komunikasi, 2(6). doi: 10.62383/konsensus.v2i6.1448.

Shafwa Gheitsa Zabadiya; Sa’diyah El Adawiyah. Pengaruh Marketing Public Relations terhadap Citra Perusahaan Erigo. Konsensus : Jurnal Ilmu Pertahanan, Hukum dan Ilmu Komunikasi. 2025;2(6).

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