Implementasi Balanced Scorecard sebagai Alat Evaluasi Kinerja Strategis dalam Era Transformasi Digital

Nasrullah Nasrullah ; Romansyah Sahabuddin ; Rahmatullah Rahmatullah ; Abdul Rahim
Prosiding Seminar Nasional Ilmu Manajemen Kewiraus... 📅 2025 Vol 2, No 2 🔗 DOI: 10.61132/prosemnasimkb.v2i2.307
Abstract
This study aims to analyze the implementation of the Balanced Scorecard (BSC) as a strategic performance evaluation tool in the era of digital transformation. Using a descriptive qualitative approach within the social constructivist paradigm, data were collected through in-depth interviews, non-participant observation, and document analysis in three organizations undergoing digitalization. Thematic analysis (Braun & Clarke, 2006) identified four main themes in the application of the BSC: digital strategy alignment, digital readiness and data integration, a culture of learning and innovation, and adaptive leadership transformation. The findings indicate that the BSC functions not only as a performance measurement system but also as an adaptive, collaborative, and data-driven strategic management framework. The integration of digital technologies accelerates decision-making processes and strengthens reflective organizational culture. Theoretically, this study extends the classical BSC model of Kaplan and Norton (1996, 2001) toward a Digital Balanced Scorecard that emphasizes synergy among strategy, data, and organizational learning. Practically, the results highlight the importance of digital readiness, an innovation-oriented culture, and adaptive leadership as key foundations for successful BSC implementation in the era of digital disruption.
Keywords
Adaptive Leadership; Balanced Scorec; Digital Transformation; Learning Culture; Strategic Performance
How to Cite

Nasrullah Nasrullah, et al. (2025). Implementasi Balanced Scorecard sebagai Alat Evaluasi Kinerja Strategis dalam Era Transformasi Digital. Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis, 2(2). https://doi.org/10.61132/prosemnasimkb.v2i2.307

Nasrullah Nasrullah; Romansyah Sahabuddin; Rahmatullah Rahmatullah; Abdul Rahim, "Implementasi Balanced Scorecard sebagai Alat Evaluasi Kinerja Strategis dalam Era Transformasi Digital," Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis, vol. 2, no. 2, 2025.

Nasrullah Nasrullah; Romansyah Sahabuddin; Rahmatullah Rahmatullah; Abdul Rahim. "Implementasi Balanced Scorecard sebagai Alat Evaluasi Kinerja Strategis dalam Era Transformasi Digital." Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis, vol. 2, no. 2, 2025.

Nasrullah Nasrullah; Romansyah Sahabuddin; Rahmatullah Rahmatullah; Abdul Rahim. "Implementasi Balanced Scorecard sebagai Alat Evaluasi Kinerja Strategis dalam Era Transformasi Digital." Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis 2, no. 2 (2025).

Nasrullah Nasrullah, et al. (2025) 'Implementasi Balanced Scorecard sebagai Alat Evaluasi Kinerja Strategis dalam Era Transformasi Digital', Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis, 2(2). doi: 10.61132/prosemnasimkb.v2i2.307.

Nasrullah Nasrullah; Romansyah Sahabuddin; Rahmatullah Rahmatullah; Abdul Rahim. Implementasi Balanced Scorecard sebagai Alat Evaluasi Kinerja Strategis dalam Era Transformasi Digital. Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis. 2025;2(2).

Artikel Terkait

Literatur Riview Kepatuhan Wajib Pajak Orang Pribadi: Pengaruh Literasi Pajak, Teknologi, dan CoreTax

Nurul Fitri Afifah; Oryza Tannar

Pengaruh Influencer Marketing dan Harga terhadap Minat Pembelian Ulang pada Produk Skincare Glad2Glow di Kota Surakarta

Adelya Ardhana; Etika Indah; Nindia Mayerli; Velani Nur Kholifah; Rayhan Gunaningrat

Pengaruh Lokasi Promosi dan Pelayanan terhahap keputusan pembelian pada Toko Lia 99 Semarang

Vingka Fitriana; Sukirman Sukirman

Pengaruh Persepsi Pengguna Jasa Terminal terhadap Peluang Pengembangan Bisnis di Terminal Tipe A Mangkang, Kota Semarang: Studi Kasus Pada BPTD Kelas I Jawa Tengah

Muhamad Nurul Anwar; Teti Safari; Heri Usodo; Wahyu Kusuma Dewi

Pengaruh Lingkungan Kerja dan Kepuasan Kerja Terhadap Kinerja Karyawan Gudang PT J&T Express di Semarang

Ihda Nor Rohmah; Teti Safari; Hesti Ristanto; Riyono Riyono

Pengaruh Lokasi, Biaya Kuliah dan Promosi Terhadap Keputusan Mahasiswa Kuliah di ITB Semarang

Sekar Ayu Maharani; Ahmad Dwi Nurdiyanto; Delta Lexi Arbawa
Tren Sitasi Jurnal