Pengaruh Brand Image, Lokasi, dan Harga terhadap Minat Beli Pelanggan pada Toko Thrifting di USD Bundle Kediri

Restu Ade Nugraha ; Anita Anita ; Nuril Aulia
Jurnal Manajemen Kewirausahaan dan Teknologi 📅 2025 Vol 2, No 4 🔗 DOI: 10.61132/jumaket.v2i4.1057
Abstract
This study aims to examine the influence of brand image, location, and price on customers’ purchase intention at the USD Bundle thrifting store in Kediri. This research employed a quantitative approach using purposive sampling, involving 152 respondents who were active customers of USD Bundle. Data were analyzed through classical assumption tests, multiple linear regression, t-test, and F-test using SPSS 25. The results indicate that brand image, location, and price each have a positive and significant effect on purchase intention. Simultaneously, these variables also show a positive and significant impact, with a coefficient of determination (R²) of 0.954, meaning that 95.4% of the variation in purchase intention is explained by brand image, location, and price. These findings highlight that a strong brand image, strategic location, and competitive pricing play essential roles in increasing customer purchase intention in thrifting businesses, particularly within urban environments such as Kediri City.
Keywords
Brand Image; Location; Price; Purchase Intention; Thrifting
How to Cite

Restu Ade Nugraha, et al. (2025). Pengaruh Brand Image, Lokasi, dan Harga terhadap Minat Beli Pelanggan pada Toko Thrifting di USD Bundle Kediri. Jurnal Manajemen Kewirausahaan dan Teknologi, 2(4). https://doi.org/10.61132/jumaket.v2i4.1057

Restu Ade Nugraha; Anita Anita; Nuril Aulia, "Pengaruh Brand Image, Lokasi, dan Harga terhadap Minat Beli Pelanggan pada Toko Thrifting di USD Bundle Kediri," Jurnal Manajemen Kewirausahaan dan Teknologi, vol. 2, no. 4, 2025.

Restu Ade Nugraha; Anita Anita; Nuril Aulia. "Pengaruh Brand Image, Lokasi, dan Harga terhadap Minat Beli Pelanggan pada Toko Thrifting di USD Bundle Kediri." Jurnal Manajemen Kewirausahaan dan Teknologi, vol. 2, no. 4, 2025.

Restu Ade Nugraha; Anita Anita; Nuril Aulia. "Pengaruh Brand Image, Lokasi, dan Harga terhadap Minat Beli Pelanggan pada Toko Thrifting di USD Bundle Kediri." Jurnal Manajemen Kewirausahaan dan Teknologi 2, no. 4 (2025).

Restu Ade Nugraha, et al. (2025) 'Pengaruh Brand Image, Lokasi, dan Harga terhadap Minat Beli Pelanggan pada Toko Thrifting di USD Bundle Kediri', Jurnal Manajemen Kewirausahaan dan Teknologi, 2(4). doi: 10.61132/jumaket.v2i4.1057.

Restu Ade Nugraha; Anita Anita; Nuril Aulia. Pengaruh Brand Image, Lokasi, dan Harga terhadap Minat Beli Pelanggan pada Toko Thrifting di USD Bundle Kediri. Jurnal Manajemen Kewirausahaan dan Teknologi. 2025;2(4).

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