Etika Bisnis Islam dalam E-Commerce di Era VUCA

Rika Nur Amelia ; Silvi Indah Nurvita Sari ; Anugrahi Putri Ziyadatin Ilmi ; Hikmatus Sa’diyah ; Ananta Delyana Mafikah ; Eny Latifah
Jurnal Ekonomi dan Keuangan 📅 2025 Vol 3, No 1 🔗 DOI: 10.61132/moneter.v3i1.1216
Abstract
The VUCA (Volatility, Uncertainty, Complexity, Ambiguity) era has changed the way businesses operate, including in the realm of E-Commerce. These changes raise new challenges, such as intense competition, market uncertainty, and the need for rapid adaptation. In this context, Islamic business ethics offers relevant and adaptive guidance through values ​​such as honesty (ṣidq), justice (ʿadl), responsibility (amānah), and transparency (shafāfiyyah). This research aims to analyze the application of the Islamic business ethics perspective in E-Commerce operations in the VUCA era. This article uses a qualitative approach, with a library research method to integrate Islamic ethical principles. The research results show that the application of Islamic business ethics can strengthen consumer trust, increase operational stability, and create a sustainable business model amidst uncertainty. This article concludes that the integration of Islamic business ethical values ​​is not only relevant but also provides innovative solutions to answer the challenges of the VUCA era.
Keywords
Ethics; Islamic Business; E-Commerce; VUCA Era
How to Cite

Rika Nur Amelia, et al. (2025). Etika Bisnis Islam dalam E-Commerce di Era VUCA . Jurnal Ekonomi dan Keuangan, 3(1). https://doi.org/10.61132/moneter.v3i1.1216

Rika Nur Amelia; Silvi Indah Nurvita Sari; Anugrahi Putri Ziyadatin Ilmi; Hikmatus Sa’diyah; Ananta Delyana Mafikah; Eny Latifah, "Etika Bisnis Islam dalam E-Commerce di Era VUCA ," Jurnal Ekonomi dan Keuangan, vol. 3, no. 1, 2025.

Rika Nur Amelia; Silvi Indah Nurvita Sari; Anugrahi Putri Ziyadatin Ilmi; Hikmatus Sa’diyah; Ananta Delyana Mafikah; Eny Latifah. "Etika Bisnis Islam dalam E-Commerce di Era VUCA ." Jurnal Ekonomi dan Keuangan, vol. 3, no. 1, 2025.

Rika Nur Amelia; Silvi Indah Nurvita Sari; Anugrahi Putri Ziyadatin Ilmi; Hikmatus Sa’diyah; Ananta Delyana Mafikah; Eny Latifah. "Etika Bisnis Islam dalam E-Commerce di Era VUCA ." Jurnal Ekonomi dan Keuangan 3, no. 1 (2025).

Rika Nur Amelia, et al. (2025) 'Etika Bisnis Islam dalam E-Commerce di Era VUCA ', Jurnal Ekonomi dan Keuangan, 3(1). doi: 10.61132/moneter.v3i1.1216.

Rika Nur Amelia; Silvi Indah Nurvita Sari; Anugrahi Putri Ziyadatin Ilmi; Hikmatus Sa’diyah; Ananta Delyana Mafikah; Eny Latifah. Etika Bisnis Islam dalam E-Commerce di Era VUCA . Jurnal Ekonomi dan Keuangan. 2025;3(1).

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