The Influence of Content Marketing in Efforts To Improve Firm Performance of Msmes in Purworejo District, Moderated By Price Strategy and Customer Relationship Management

Ivan Fatchan Gani Wardana ; Alimuddin Rizal
International Journal of Management 📅 2026 Vol 3, No 1 🔗 DOI: 10.61132/digitalinnovation.v3i1.676
Abstract
This study aims to examine the influence of marketing content on business performance with moderation in price strategy and CRM. This research design is quantitative research with primary data in the form of the calculation of assets, turnover, and capital owned by MSMEs in Purworejo Regency. The data collection technique uses library research and documentation techniques. The population in this study is MSMEs that are members of the Purworejo Regency MSME Forum in 2025, amounting to 1,819 business actors. The sampling technique used is the Slovin formula so that the sample for this study is 67 business actors. The results of the study show that marketing content and CRM have an impact on business performance, Price Strategy has no impact on business performance and both price strategy and CRM strengthen the relationship between marketing content and business performance. Future studies may explore the deeper dynamics of these variables in other regions or sectors to gain further insights into effective business management practices.
Keywords
Business Performance; Content Marketing; Customer Relationship Management; MSMEs; Price Strategy
How to Cite

Ivan Fatchan Gani Wardana & Alimuddin Rizal (2026). The Influence of Content Marketing in Efforts To Improve Firm Performance of Msmes in Purworejo District, Moderated By Price Strategy and Customer Relationship Management. International Journal of Management, 3(1). https://doi.org/10.61132/digitalinnovation.v3i1.676

Ivan Fatchan Gani Wardana; Alimuddin Rizal, "The Influence of Content Marketing in Efforts To Improve Firm Performance of Msmes in Purworejo District, Moderated By Price Strategy and Customer Relationship Management," International Journal of Management, vol. 3, no. 1, 2026.

Ivan Fatchan Gani Wardana; Alimuddin Rizal. "The Influence of Content Marketing in Efforts To Improve Firm Performance of Msmes in Purworejo District, Moderated By Price Strategy and Customer Relationship Management." International Journal of Management, vol. 3, no. 1, 2026.

Ivan Fatchan Gani Wardana; Alimuddin Rizal. "The Influence of Content Marketing in Efforts To Improve Firm Performance of Msmes in Purworejo District, Moderated By Price Strategy and Customer Relationship Management." International Journal of Management 3, no. 1 (2026).

Ivan Fatchan Gani Wardana & Alimuddin Rizal (2026) 'The Influence of Content Marketing in Efforts To Improve Firm Performance of Msmes in Purworejo District, Moderated By Price Strategy and Customer Relationship Management', International Journal of Management, 3(1). doi: 10.61132/digitalinnovation.v3i1.676.

Ivan Fatchan Gani Wardana; Alimuddin Rizal. The Influence of Content Marketing in Efforts To Improve Firm Performance of Msmes in Purworejo District, Moderated By Price Strategy and Customer Relationship Management. International Journal of Management. 2026;3(1).

Artikel Terkait

The Effects of Academic Qualifications, Managerial Capabilities, and Perceived Organizational Support on Emotional Exhaustion and Their Implications for Work Productivity: A Study at Sunan Kudus Islamic Hospital

Aditya Angger Wibowo

Customer Satisfaction Mediates the Relationship Between Experiential Value and Customer Engagement Behavior in Virtual Try-On Technology

Ni Putu Chantika Aprilia Nariswari; Nyoman Sri Subawa

Digital Training Components and Civil Servants’ Digital Productivity: The Mediating Role of Adaptive Competence

Wulan Sari; Euis Mufahamah; Harold Kevin Alfredo

Analysis of Determinants of Export Performance of Indonesian Fashion SMEs from the Perspectives of the Resource-Based View and Internationalisation Theory

Rita Anggraini Rahayu; Sudarmiatin Sudarmiatin; Heri Pratikto

The Influence of Workload and Job Stress on Employee Quit Intentions at CV Premium Indonesia

Figo Afriansyah; Mei Retno Adiwaty

The Influence of Digital Marketing Strategies on MSME Consumer Purchasing Decisions in Ambon City: Multiple Regression Analysis Approach

Salhuteru, Andrie Christina; Hursepuny, Harold; Alvian Sapulette
Tren Sitasi Jurnal