The Role of Radar Bogor Journalists in Delivering News and Digital Promotion through Local Online Media

Lahagu ; Josephine ; Wijaya ; Abung Supama ; Wijaya ; Abung Supama
International Journal of Communication, Tourism, a... 📅 2025 Vol 2, No 4 🔗 DOI: 10.62951/momat.v2i4.516
Abstract
The rapid advancement of digital technology has transformed online media into a primary source of real-time information for the public. This study examines the role of journalists at Radar Bogor in presenting news and conducting digital promotion through local online platforms. Employing a descriptive qualitative approach, the study analyzes how journalists curate trending topics such as social assistance, K-pop, tourism, culinary content, and music to align with audience interests and enhance reader engagement. Findings indicate that Radar Bogor journalists act not only as information providers but also as mediators who ensure news accuracy, relevance, and clarity. Furthermore, they develop creative promotional content that supports local businesses and community initiatives, strengthening the platform’s competitiveness in today’s crowded digital media landscape. The study concludes that journalists play a dual role: maintaining journalistic quality while optimizing digital promotional strategies to expand audience reach. These insights contribute to understanding the evolving responsibilities of local online journalists in the era of digital media.
Keywords
Digital Promotion; Journalism; Local News; Online Media; Radar Bogor
How to Cite

Lahagu, et al. (2025). The Role of Radar Bogor Journalists in Delivering News and Digital Promotion through Local Online Media. International Journal of Communication, Tourism, and Social Economic Trends, 2(4). https://doi.org/10.62951/momat.v2i4.516

Lahagu, Josephine; Wijaya, Abung Supama; Wijaya, Abung Supama, "The Role of Radar Bogor Journalists in Delivering News and Digital Promotion through Local Online Media," International Journal of Communication, Tourism, and Social Economic Trends, vol. 2, no. 4, 2025.

Lahagu, Josephine; Wijaya, Abung Supama; Wijaya, Abung Supama. "The Role of Radar Bogor Journalists in Delivering News and Digital Promotion through Local Online Media." International Journal of Communication, Tourism, and Social Economic Trends, vol. 2, no. 4, 2025.

Lahagu, Josephine; Wijaya, Abung Supama; Wijaya, Abung Supama. "The Role of Radar Bogor Journalists in Delivering News and Digital Promotion through Local Online Media." International Journal of Communication, Tourism, and Social Economic Trends 2, no. 4 (2025).

Lahagu, et al. (2025) 'The Role of Radar Bogor Journalists in Delivering News and Digital Promotion through Local Online Media', International Journal of Communication, Tourism, and Social Economic Trends, 2(4). doi: 10.62951/momat.v2i4.516.

Lahagu, Josephine; Wijaya, Abung Supama; Wijaya, Abung Supama. The Role of Radar Bogor Journalists in Delivering News and Digital Promotion through Local Online Media. International Journal of Communication, Tourism, and Social Economic Trends. 2025;2(4).

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