Edukasi Manajemen Pemasaran Digital bagi Masyarakat Desa Krobokan, Juwangi dalam Upaya Penguatan Penjualan Online

Mukti Ali Syaifuddin Putra Prasetya ; Rima Maya Siva Kafi ; Luthfia Nurul Azizah ; Fanka Aulia ; Alean Kistiani Hegy Suryana
Ekspresi : Publikasi Kegiatan Pengabdian Indonesia 📅 2026 Vol 3, No 1 🔗 DOI: 10.62383/ekspresi.v3i1.1042
Abstract
This service examines the use of the social media platform of the tiktok application which acts as an effort to approach digital promotion for micro, small and medium enterprises in Krobokan village, Juwangi. Although MSMEs allocate an important role in sales products to the community, they do not fully understand digital media.This service applies a qualitative method by conducting interviews and socialization to the community which amounts to around 30 people consisting of 10 MSME business actors. The results of the interview identified MSME actors in Krobokan village who are not fully aware of the importance of understanding the development of social media as a marketing media tool, therefore we provide education about sales through online media because they only market products traditionally in the village environment. TikTok as a strategic means in supporting sales in today's digital era because the TikTok application is one of the highest platforms that are widely used today such as the TikTok Shop and Live TikTok features in strengthening the introduction of sales to customers through social media. This service concludes that from traditional marketing by word of mouth to marketing in the digital era that focuses on creative digital marketing, efforts have great potential in developing the community's economy in the current digital era.
Keywords
Digital Marketing; Management; MSMEs; Social Media; TikTok
How to Cite

Mukti Ali Syaifuddin Putra Prasetya, et al. (2026). Edukasi Manajemen Pemasaran Digital bagi Masyarakat Desa Krobokan, Juwangi dalam Upaya Penguatan Penjualan Online. Ekspresi : Publikasi Kegiatan Pengabdian Indonesia, 3(1). https://doi.org/10.62383/ekspresi.v3i1.1042

Mukti Ali Syaifuddin Putra Prasetya; Rima Maya Siva Kafi; Luthfia Nurul Azizah; Fanka Aulia; Alean Kistiani Hegy Suryana, "Edukasi Manajemen Pemasaran Digital bagi Masyarakat Desa Krobokan, Juwangi dalam Upaya Penguatan Penjualan Online," Ekspresi : Publikasi Kegiatan Pengabdian Indonesia, vol. 3, no. 1, 2026.

Mukti Ali Syaifuddin Putra Prasetya; Rima Maya Siva Kafi; Luthfia Nurul Azizah; Fanka Aulia; Alean Kistiani Hegy Suryana. "Edukasi Manajemen Pemasaran Digital bagi Masyarakat Desa Krobokan, Juwangi dalam Upaya Penguatan Penjualan Online." Ekspresi : Publikasi Kegiatan Pengabdian Indonesia, vol. 3, no. 1, 2026.

Mukti Ali Syaifuddin Putra Prasetya; Rima Maya Siva Kafi; Luthfia Nurul Azizah; Fanka Aulia; Alean Kistiani Hegy Suryana. "Edukasi Manajemen Pemasaran Digital bagi Masyarakat Desa Krobokan, Juwangi dalam Upaya Penguatan Penjualan Online." Ekspresi : Publikasi Kegiatan Pengabdian Indonesia 3, no. 1 (2026).

Mukti Ali Syaifuddin Putra Prasetya, et al. (2026) 'Edukasi Manajemen Pemasaran Digital bagi Masyarakat Desa Krobokan, Juwangi dalam Upaya Penguatan Penjualan Online', Ekspresi : Publikasi Kegiatan Pengabdian Indonesia, 3(1). doi: 10.62383/ekspresi.v3i1.1042.

Mukti Ali Syaifuddin Putra Prasetya; Rima Maya Siva Kafi; Luthfia Nurul Azizah; Fanka Aulia; Alean Kistiani Hegy Suryana. Edukasi Manajemen Pemasaran Digital bagi Masyarakat Desa Krobokan, Juwangi dalam Upaya Penguatan Penjualan Online. Ekspresi : Publikasi Kegiatan Pengabdian Indonesia. 2026;3(1).

Artikel Terkait

Pemberdayaan Ibu Hamil melalui Literasi Buku KIA dalam Upaya Deteksi Dini dan Pencegahan Komplikasi Kehamilan di Klinik Pratama Sarfina Kota Medan

Sonia Novita Sari; Sri Murtini; Nova Isabella Mariance Br Napitupulu; Leni Oktafianti; Kezia S.A. Rajagukguk; Nabila Rara Putri; Azahra Azahra

Terapi Kognitif Mengungkapkan Perasaan pada Pasien Perempuan di Rumah Sakit Jiwa Pemerintah Aceh

Syarifah Masthura; Melli Afrijayani; Maulidia Maulidia; M. Farisga Tangerang; Sukma Khaira; Abdul Aziz Marzuki; Liza Putri Nabila; Hayaton Nufus; Rahmawati Rahmawati

Strategi Kebijakan Ekonomi Sirkular Melalui Inovasi Desain Kemasan Ramah Lingkungan untuk Gula Merah Pulau Sebesi

Dwi Ayu Setiowati; M. Reza Andrea Putra; Risma Pitriani Nuryana

Edukasi Beyond Used Date (BUD) Obat di Kelurahan Gagak Sipat, Ngemplak, Boyolali

Fitri Kurniasari; Jena Hayu Widyasti; Ismi Puspitasari; Carolina Eka Waty

Pemberdayaan Ibu Hamil Trimester III melalui Konseling Persiapan Persalinan Berbasis Respectful Maternity Care (RMC)

Susianti Susianti; Arifa Usman; Ayu Irawati

Mendukung Kesejahteraan Sosial pada Karyawan Melalui Pelatihan Masa Persiapan Pensiun Produktif Berbasis Ketahanan Pangan di Lahan Sempit

Indira Oktavianti; Lailatus Sa’adah; Ibrahim Ibrahim
Tren Sitasi Jurnal