📅 25 April 2025
DOI: 10.70062/globalmanagement.v2i2.195
The Effectiveness of Google Maps as an eWOM Media in Its Influence on Visit Intention
International Journal of Management Science and Entrepreneurship
International Forum of Researchers and Lecturers (IFREL)
📄 Abstract
This study discusses consumer behavior in the context of the effectiveness of Google Maps as an eWOM medium in its influence on intention to visit. The main objective of this study is to analyze the factors that influence intention to visit including eWOM. Five informants were interviewed as part of the qualitative research approach, and secondary data was gathered by consulting a variety of literature sources. According to the study's findings, Google Maps can be utilized as a marketing tool. It is anticipated that the study's consequences will shed light on how users interact with data from Google Maps and how companies can maximize the effectiveness of their digital marketing strategies.
🔖 Keywords
#Google Maps; eWOM; promotion; visit intention
ℹ️ Informasi Publikasi
Tanggal Publikasi
25 April 2025
Volume / Nomor / Tahun
Volume 2, Nomor 2, Tahun 2025
📝 HOW TO CITE
Shafa’ Annisa Puspasari; Enjelika Enjelika; Sudarmiatin Sudarmiatin, "The Effectiveness of Google Maps as an eWOM Media in Its Influence on Visit Intention," International Journal of Management Science and Entrepreneurship, vol. 2, no. 2, Apr. 2025.
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