Sentiment Analysis and Factors Influencing the Adoption of Islamic Digital Banking among the Millennial Generation in Indonesia

Farida Ayu Avisena Nusantari ; Eryco Muhdaliha ; Mia Laksmiwati
International Journal of Economic, Social and Deve... 📅 2024 Vol 1, No 4 🔗 DOI: 10.70062/globaleconomics.v1i4.106
Abstract
This research explores the factors influencing the adoption of Islamic digital banking among millennials in Indonesia. Employing a qualitative approach through a comprehensive literature review, the study analyzes existing research on Islamic digital banking adoption, focusing on academic journals, conference proceedings, and industry reports. The findings reveal that perceived ease of use and usefulness of digital banking services are crucial. Additionally, social influences, such as peer and family recommendations, and personal factors, including demographics and cultural background, significantly impact adoption rates. This research provides valuable insights for Islamic banks in Indonesia to develop targeted strategies for millennial engagement. By understanding these influencing factors, Islamic banks can tailor digital banking services to meet the specific needs and preferences of this demographic, thereby enhancing market penetration and fostering growth within the evolving digital banking landscape.
Keywords
Islamic Digital Banking; Millennials; Indonesia; Adoption; Factors
How to Cite

Farida Ayu Avisena Nusantari, et al. (2024). Sentiment Analysis and Factors Influencing the Adoption of Islamic Digital Banking among the Millennial Generation in Indonesia. International Journal of Economic, Social and Development Sciences, 1(4). https://doi.org/10.70062/globaleconomics.v1i4.106

Farida Ayu Avisena Nusantari; Eryco Muhdaliha; Mia Laksmiwati, "Sentiment Analysis and Factors Influencing the Adoption of Islamic Digital Banking among the Millennial Generation in Indonesia," International Journal of Economic, Social and Development Sciences, vol. 1, no. 4, 2024.

Farida Ayu Avisena Nusantari; Eryco Muhdaliha; Mia Laksmiwati. "Sentiment Analysis and Factors Influencing the Adoption of Islamic Digital Banking among the Millennial Generation in Indonesia." International Journal of Economic, Social and Development Sciences, vol. 1, no. 4, 2024.

Farida Ayu Avisena Nusantari; Eryco Muhdaliha; Mia Laksmiwati. "Sentiment Analysis and Factors Influencing the Adoption of Islamic Digital Banking among the Millennial Generation in Indonesia." International Journal of Economic, Social and Development Sciences 1, no. 4 (2024).

Farida Ayu Avisena Nusantari, et al. (2024) 'Sentiment Analysis and Factors Influencing the Adoption of Islamic Digital Banking among the Millennial Generation in Indonesia', International Journal of Economic, Social and Development Sciences, 1(4). doi: 10.70062/globaleconomics.v1i4.106.

Farida Ayu Avisena Nusantari; Eryco Muhdaliha; Mia Laksmiwati. Sentiment Analysis and Factors Influencing the Adoption of Islamic Digital Banking among the Millennial Generation in Indonesia. International Journal of Economic, Social and Development Sciences. 2024;1(4).

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