The Relationship Between Lifestyle And Impulsive Purchasing Behavior Of Students When Shopping Online

Josefin Gemilani Nalenan ; Andik Matulessy ; Amanda Pasca Rini
Journal of Health Sciences, Public Health and Phar... 📅 2025 Vol 2, No 4 🔗 DOI: 10.70062/globalhealth.v2i4.249
Abstract
Advancements in modern technology have reshaped people’s lifestyles, including how individuals carry out their daily activities. These changes have influenced individuals to make less realistic decisions in an effort to align themselves with their desired lifestyle. This study aims to examine whether college students with certain lifestyle tendencies are more likely to engage in impulsive buying when shopping online. The study involved 392 college students residing in Surabaya, East Java, selected through a random sampling technique. Data were collected using a Google Form–based questionnaire containing measurement instruments developed by the researcher: (1) the Impulsive Buying Scale (15 items; α = 0.858) and (2) the Lifestyle Scale (22 items; α = 0.898). Multiple linear regression was used to analyze the data.The findings reveal a significant positive relationship between lifestyle and impulsive buying. The strongeran individual’s consumerist lifestyle tendency, the more likely they are to make impulsive purchases.
 
Keywords
Lifestyle; Impulsive Buying; Students
How to Cite

Josefin Gemilani Nalenan, et al. (2025). The Relationship Between Lifestyle And Impulsive Purchasing Behavior Of Students When Shopping Online. Journal of Health Sciences, Public Health and Pharmacy, 2(4). https://doi.org/10.70062/globalhealth.v2i4.249

Josefin Gemilani Nalenan; Andik Matulessy; Amanda Pasca Rini, "The Relationship Between Lifestyle And Impulsive Purchasing Behavior Of Students When Shopping Online," Journal of Health Sciences, Public Health and Pharmacy, vol. 2, no. 4, 2025.

Josefin Gemilani Nalenan; Andik Matulessy; Amanda Pasca Rini. "The Relationship Between Lifestyle And Impulsive Purchasing Behavior Of Students When Shopping Online." Journal of Health Sciences, Public Health and Pharmacy, vol. 2, no. 4, 2025.

Josefin Gemilani Nalenan; Andik Matulessy; Amanda Pasca Rini. "The Relationship Between Lifestyle And Impulsive Purchasing Behavior Of Students When Shopping Online." Journal of Health Sciences, Public Health and Pharmacy 2, no. 4 (2025).

Josefin Gemilani Nalenan, et al. (2025) 'The Relationship Between Lifestyle And Impulsive Purchasing Behavior Of Students When Shopping Online', Journal of Health Sciences, Public Health and Pharmacy, 2(4). doi: 10.70062/globalhealth.v2i4.249.

Josefin Gemilani Nalenan; Andik Matulessy; Amanda Pasca Rini. The Relationship Between Lifestyle And Impulsive Purchasing Behavior Of Students When Shopping Online. Journal of Health Sciences, Public Health and Pharmacy. 2025;2(4).

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