📅 27 March 2023
DOI: 10.55606/sscj-amik.v1i2.1269
Citra Merek Dan Kualitas Produk Terhadap Keputusan Pembelian Pada Usaha Toreko
Student Scientific Creativity Journal
Lembaga Pengembangan Kinerja Dosen (LPKD)
📄 Abstract
This study aims to determine the effect of brand image and product quality on purchasing decisions on Toreko’s product. The research method used is a qualitative description approach. The type of data is secondary data. The data collection method is to collect materials taken from previous related studies. The results showed that brand image and product quality had a positive and significant effect on purchasing decisions in Toreko's business.
🔖 Keywords
#brand image
#product quality
#purchasing decisions
ℹ️ Informasi Publikasi
Tanggal Publikasi
27 March 2023
Volume / Nomor / Tahun
Volume 1, Nomor 2, Tahun 2023
📝 HOW TO CITE
Deva Safitri; Juliana Kadang; Ihksan Syarifuddin, "Citra Merek Dan Kualitas Produk Terhadap Keputusan Pembelian Pada Usaha Toreko," Student Scientific Creativity Journal, vol. 1, no. 2, Mar. 2023.
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