Application of Conjoint Analysis with Attributes Determined Against the Selection of Expedition Services

This study aims to determine the level, attribute, and stimulus most considered by respondents in choosing expedition services. The method used is conjoint analysis by applying the conjoint analysis full-profile method to design the stimulus. The attributes and levels used are delivery type (ECO, REG, express, and same day), payment methods (cash and online transfers), service promotions (cost discounts and goods pick-up), and service responsiveness (responses to damage or loss of goods and responses to late delivery). The results of research conducted on 150 respondents showed that delivery type is the most preferred attribute with a value of 0,324. The levels with the largest part-worth of each attribute are REG (0.335), online transfers (0.210), cost discounts (0.270), and response to damage or loss of goods (0.250). The most popular stimulus is expedition services with standard shipping (REG), online transfers, cost discounts, and responses to damage or loss of goods.