The Impact of Digital CRM on Destination Marketing Performance for Manado : The Role of the Informed Tourist as a Mediation Variable

Ivonne Angelic Umboh ; Genesa Pinero Paragados
International Journal Of Accounting, Management, A... 📅 2025 Vol 3, No 1 🔗 DOI: 10.56696/ijamer.v3i1.162
Abstract
This study investigates the impact of digital Customer Relationship Management (digital CRM ) on the destination marketing performance of Manado, Indonesia, with a focus on the mediating role of the informed tourist. In the context of digital advancements, digital CRM represents an opportunity for Manado to enhance relationships, personalize marketing, and increase engagement with potential tourists. The informed tourist—characterized by high engagement with digital sources and reviews—is hypothesized to mediate the relationship between digital CRM and improved destination marketing performance. A quantitative survey administered to recent visitors to Manado, coupled with structural equation modelling analysis, reveals that digital CRM positively influences destination performance and highlights the critical role of informed tourists.
Keywords
Destination Marketing; Indonesia; Informed Tourist; Manado; Tourism Performance
How to Cite

Ivonne Angelic Umboh & Genesa Pinero Paragados (2025). The Impact of Digital CRM on Destination Marketing Performance for Manado : The Role of the Informed Tourist as a Mediation Variable. International Journal Of Accounting, Management, And Economics Research, 3(1). https://doi.org/10.56696/ijamer.v3i1.162

Ivonne Angelic Umboh; Genesa Pinero Paragados, "The Impact of Digital CRM on Destination Marketing Performance for Manado : The Role of the Informed Tourist as a Mediation Variable," International Journal Of Accounting, Management, And Economics Research, vol. 3, no. 1, 2025.

Ivonne Angelic Umboh; Genesa Pinero Paragados. "The Impact of Digital CRM on Destination Marketing Performance for Manado : The Role of the Informed Tourist as a Mediation Variable." International Journal Of Accounting, Management, And Economics Research, vol. 3, no. 1, 2025.

Ivonne Angelic Umboh; Genesa Pinero Paragados. "The Impact of Digital CRM on Destination Marketing Performance for Manado : The Role of the Informed Tourist as a Mediation Variable." International Journal Of Accounting, Management, And Economics Research 3, no. 1 (2025).

Ivonne Angelic Umboh & Genesa Pinero Paragados (2025) 'The Impact of Digital CRM on Destination Marketing Performance for Manado : The Role of the Informed Tourist as a Mediation Variable', International Journal Of Accounting, Management, And Economics Research, 3(1). doi: 10.56696/ijamer.v3i1.162.

Ivonne Angelic Umboh; Genesa Pinero Paragados. The Impact of Digital CRM on Destination Marketing Performance for Manado : The Role of the Informed Tourist as a Mediation Variable. International Journal Of Accounting, Management, And Economics Research. 2025;3(1).

Artikel Terkait

Implementation of Green Accounting and Material Flow Cost Accounting in Supporting Sustainable Development

Artamevia Pamudya, Fani; Yudha Tama, Riz; Summaryati, Anna

How GCG, Profitability, Firm Size, Leverage Affect the Value Company of IDX-Listed Consumer Products Companies?

Gotama Tie, Vivin; Indah Hernawati, Retno

The Effect of Accountability, Work–Life Balance, and Independence on Audit Quality at Public Accounting Firms (KAP) in Pekanbaru

Zahra Darmayati Ginting, Siti; Zahra Darmayati Ginting, Siti; Ramashar, Wira

A Mediation Analysis of Work Engagement in the Relationship between Transformational Leadership, Organizational Culture, and OCB

Wijaya, Irvan; Darmi Astuti, Sih; Eko Waluyo, Dwi; Nur Chasanah, Amalia

The Effect of Management Accounting Systems, Organizational Culture on Managerial Performance of Business Strategy as Moderation (Case Study At Pt. Xxx (Persero) Tbk )

Sugeng Hartanto, Alik; Susilowati Mardjono, Enny

Modeling the Drivers of Online Purchase Decisions: An Empirical Study of Shopee Users in Indonesia

Hikmah, Ananda Mutiara; Mahmud, Mahmud; Darodjat, Tubagus Achmad
Tren Sitasi Jurnal