Analysis Of Consumer Loyalty Improvement Strategy Through Customer Experience And Customer Satisfaction As A Competitive Advantage For Saff & Co Perfume

Kusumastuti ; Anggit Dyah ; Nugroho ; Daffa Fauzan ; Saputra ; Febrianto ; Negara ; Meitri Wulandari Djaya ; Maytatu ; Akbar Zukhruf
Jurnal Ilmiah multidisiplin 📅 2025 Vol 4, No 6 🔗 DOI: 10.56127/jukim.v4i6.2391
Abstract
This study analyzes strategies to strengthen the market position of a brand, namely Saff & Co. perfume. The urgency of this research is because the increasingly competitive perfume industry demands a deep understanding of the determinants of customer loyalty. Analysis of customer experience and customer satisfaction is crucial because both not only have a direct impact on loyalty, but also play a role as a strategic asset in creating a sustainable competitive advantage for Saff & Co. Perfume. The purpose of this study is to analyze strategies to increase consumer loyalty by examining the influence of customer experience on customer satisfaction, as well as the role of satisfaction in building loyalty, in order to formulate a competitive advantage. This research method uses a literature study method (qualitative) with content analysis techniques.
Keywords
Consumer loyalty; Customer experience; Customer satisfaction; Business strategy; Competitive advantage.
How to Cite

Kusumastuti, et al. (2025). Analysis Of Consumer Loyalty Improvement Strategy Through Customer Experience And Customer Satisfaction As A Competitive Advantage For Saff & Co Perfume. Jurnal Ilmiah multidisiplin, 4(6). https://doi.org/10.56127/jukim.v4i6.2391

Kusumastuti, Anggit Dyah; Nugroho, Daffa Fauzan; Saputra, Febrianto; Negara, Meitri Wulandari Djaya; Maytatu, Akbar Zukhruf, "Analysis Of Consumer Loyalty Improvement Strategy Through Customer Experience And Customer Satisfaction As A Competitive Advantage For Saff & Co Perfume," Jurnal Ilmiah multidisiplin, vol. 4, no. 6, 2025.

Kusumastuti, Anggit Dyah; Nugroho, Daffa Fauzan; Saputra, Febrianto; Negara, Meitri Wulandari Djaya; Maytatu, Akbar Zukhruf. "Analysis Of Consumer Loyalty Improvement Strategy Through Customer Experience And Customer Satisfaction As A Competitive Advantage For Saff & Co Perfume." Jurnal Ilmiah multidisiplin, vol. 4, no. 6, 2025.

Kusumastuti, Anggit Dyah; Nugroho, Daffa Fauzan; Saputra, Febrianto; Negara, Meitri Wulandari Djaya; Maytatu, Akbar Zukhruf. "Analysis Of Consumer Loyalty Improvement Strategy Through Customer Experience And Customer Satisfaction As A Competitive Advantage For Saff & Co Perfume." Jurnal Ilmiah multidisiplin 4, no. 6 (2025).

Kusumastuti, et al. (2025) 'Analysis Of Consumer Loyalty Improvement Strategy Through Customer Experience And Customer Satisfaction As A Competitive Advantage For Saff & Co Perfume', Jurnal Ilmiah multidisiplin, 4(6). doi: 10.56127/jukim.v4i6.2391.

Kusumastuti, Anggit Dyah; Nugroho, Daffa Fauzan; Saputra, Febrianto; Negara, Meitri Wulandari Djaya; Maytatu, Akbar Zukhruf. Analysis Of Consumer Loyalty Improvement Strategy Through Customer Experience And Customer Satisfaction As A Competitive Advantage For Saff & Co Perfume. Jurnal Ilmiah multidisiplin. 2025;4(6).

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